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With a small team and a lot of passion, Mehdi launched his online store showcasing a curated selection of handcrafted goods, from pottery and textiles to home décor and accessories.

He started by collaborating with local artisans, learning their techniques, and understanding their challenges.

Chabi Chic quickly gained attention for its unique products and authentic storytelling.

Customers were drawn to the vibrant colors, intricate designs, and the stories behind each piece, as we’ll see in the case study.

Mehdi hired a Digital Marketer who used similar skills to what we teach at Max Business School for free to help Chabi Chic grow and reach a bigger audience.

As demand grew, Mehdi expanded his team and worked closely with more artisans, ensuring fair trade practices and preserving traditional techniques.

Mehdi's dedication to quality and authenticity has turned Chabi Chic into a global brand, celebrating Moroccan heritage and supporting local artisans.

Mehdi's journey from a small startup to a successful online business is a testament to his vision and passion for sharing Moroccan culture with the world.

Now, let’s get into the fun details!

Case Study Analysis
(Available Free Until: 01/08/24)

What does this online business do? 🚀

Explore an online business based in France, devoted to growing globally.

It specializes in elegant table art and decorations, this includes bowls, trays, cups and ornaments.

Visit their online store to see the various shapes, sizes and bright colors.

This review will open your eyes to a unique online niche that is expressive and focused on a craft. I am sure you have a hobby that can be monetized.

Let’s discover how this store makes a steady income.

How does this online business make money? 💻

This online store generates revenue by selling a variety of colorful cups, plates, and bowls.

Each item is crafted with care, ensuring not only vibrant aesthetics but also durability and functionality.

Customers can choose from a wide array of designs, ranging from minimalist monochromes to intricate patterns inspired by a unique culture.

Whether you're looking to brighten up your kitchen, find the perfect gift, or simply indulge in a bit of retail therapy, this online store promises a delightful shopping experience that combines beauty, quality, and ethical practices.

What has this business done well?🔥

Customer service and website functionality:

In addition to the physical products, the online store prides itself on exceptional customer service.

The customer support team is available 24/7 to assist with any inquiries, ensuring that help is always just a click or call away.

They use detailed product descriptions, high-resolution images, and user reviews help shoppers make informed decisions.

Moreover, the store's easy-to-navigate interface and secure payment options create a seamless shopping experience.

To further enhance the shopping experience, the store also offers a generous return policy, allowing customers to shop with confidence.

What this business could improve?🔥🔥🔥

Client customization options:

The store should offer customizable options, allowing buyers to add a personal touch to their products and purchases, making each piece truly unique

Whether it's engraving a heartfelt message on a cup or selecting specific colors, the possibilities are endless.

This attention to detail and commitment to personalization not only enhances the aesthetic appeal of each item but also fosters a deeper connection between the customer and their purchase.

Promotional Events and Workshops:

In addition to customizable products, the store can frequently host workshops and events where customers can learn about the craftsmanship behind their favorite items.

These interactive sessions provide a unique opportunity to engage with the artisans, gain insight into the creative process, and even try their hand at crafting something special.

Overall, the store is more than just a place to shop; it's a destination where creativity, personalization, and community come together to create unforgettable experiences and cherished memories.

Loyalty program:

Clients would appreciate a special community.

Members of the loyalty program enjoy additional perks, including exclusive discounts, early access to sales, and personalized recommendations based on their shopping habits.

This would be a great marketing and sales tactic for the store to implement.

The Takeaway, What We Learned 🎓

• Monetize your craft/passion/know-how, this is a simple way to start an online business. Take your hobbies and draft out a plan to turn your skill into cash.
  

• Offer customizable options to entice your clients, allowing them to add a personal touch to their products and purchases, making each piece truly unique
  

• Foster a scene of community by creating a loyalty program for frequent buyers who believe in and support your online store.
  

• Provide detailed product descriptions, high-resolution images, and user reviews to help shoppers make informed decisions quickly.

We sincerely hope this newsletter encourages you to think about monetizing your leisure activities.

The store we reviewed in this edition is: Chabi Chic

Make sure to check it out!

Before You Go 👋

Thank you for reading.

Take a moment to read this quick message from: Bot Eat Brain

Stay One Step Ahead of AI

AI is rapidly transforming every industry, and it's crucial to stay informed about the latest developments.

Bot Eat Brain delivers daily AI news and insights, helping you understand the trends and technologies shaping the future.

From breakthroughs in machine learning to ethical considerations in AI, our newsletter covers it all.

And check out this list of experts to help you achieve success:

🤖 aiJane | Get smarter about investing in ai in 5 minutes.

👨‍💼 CROSSED Commerce | Everything about entrepreneurship.

📰 The Town Crier | For those looking to see politics, business, sports, art, and science a little differently.

Remember, if you know someone who might like this newsletter, sharing is caring.

If you are ready to get started with your own business, one of the first steps is always a website. Click here for our exclusive hosting deal and click here for an invite to our Max Business School community where you’ll hang out with thousands of fellow ambitious business builders.

Remember to check out the classroom tab (top left corner) for all of our free courses teaching you all you need to succeed online.

Bye for now,

Scott Max