Meet Sofia*, a young woman from a small town with big dreams.

She always wanted to make a difference and build something of her own.

Sofia worked hard every day at a local cafe, dreaming of financial freedom and the ability to help her family and community.

Despite the daily grind, she never let go of her aspirations.

One day, Sofia stumbled upon an idea that sparked her curiosity and excitement.

She noticed how often customers at the cafe struggled with paper menus, especially during the pandemic when hygiene was crucial.

Sofia thought, "What if there was a way to make menus digital and easy to access?"

This idea marked the beginning of her entrepreneurial journey.

Before we continue with our story, here is a short message from: Equity Mates

Get better with your money every day with the Equity Mates Newsletter.

Stay informed and entertained with the latest in business and markets.

Trust Equity Mates to guide you on your financial journey 💸

👉 Sign up now and start mastering your money!

As we will see in the case study, Sofia decided to start a website offering self-designed QR code menus for restaurants.

She worked tirelessly, learning everything she could about creating websites and digital menus.

Her days were spent at the cafe, and her nights were dedicated to building her online business.

It wasn't easy, and there were many challenges along the way. She faced technical issues, financial constraints, and the fear of failure. But Sofia's determination kept her going.

With time, Sofia's hard work began to pay off. She attracted many customers who appreciated her innovative solution.

Her business started generating steady revenue, bringing her closer to her dream of financial freedom.

Throughout her journey, Sofia used skills similar to those taught at Max Business School's free course, which helped her navigate the challenges of starting and growing an online business.

She never stopped learning and improving, always looking for ways to better serve her customers.

Interesting right? Let’s dive into the good stuff!

Case Study Analysis
(Available Free Until: 18/07/24)

What does this online business do? 🚀

Today, we're looking at a business that helps restaurants and cafes create their own QR code menus.

This smart idea brings in $2,000 every month.

Customers can easily scan the QR code with their phones to see the menu, making it quick and easy to order.

This business has found a great way to help restaurants improve their service and stand out from the competition.

We will dive into how this business works, the services it offers, and why it's doing so well.

Stay tuned for more details!

How does this online business make money? 💻

This business makes its money mainly through offering three membership plans.

These plans help restaurants create and manage their own QR code menus.

Free Plan:

Comes with the following features:

• 5 Menu Categories

• 5 Menu Items Per Category

• 50 Scans Per Month

• Allows restaurants to accept orders

Trial Plan:

It includes:

• 10 Menu Categories

• 10 Menu Items Per Category

• 500 Scans Per Month

• Allows restaurants to accept orders

Paid Plan:

Priced at $9.99 per month or $99.99 per year and offers:

• 50 Menu Categories

• 50 Menu Items Per Category

• Unlimited Scans Per Month

• Allows restaurants to accept orders

By offering these flexible plans, the business ensures that restaurants of all sizes can find a plan that suits their needs.

The free plan is great for small or new restaurants, while the trial plan lets them test more features.

The paid plan is perfect for larger restaurants that need more menu options and unlimited scans.

This strategy helps the business generate steady income and support a wide range of customers.

What has this business done well?🔥

This business stands out for several key reasons:

Innovative Idea:

The idea of creating self-designed QR code menus is innovative because it simplifies the dining experience for both customers and restaurants.

Instead of handling physical menus, customers can scan a QR code with their phones to view the menu.

This not only speeds up the ordering process but also reduces the need for printed menus, which can be costly and less hygienic.

This innovation is good because it meets modern needs for convenience and safety, especially in today's digital age.

Displaying Testimonials:

On their website, this business displays testimonials from happy customers.

This is good because it builds trust and credibility.

When potential customers see positive feedback from others, they feel more confident in trying out the service.

Testimonials act as social proof, showing that other restaurants have successfully used the service and found it valuable.

Simple and Basic Website:

The website for this business is pretty simple and basic.

This is a good thing because it makes it easy for users to navigate and find what they need.

A straightforward website ensures that even those who are not tech-savvy can easily create and manage their QR code menus.

This simplicity helps attract and retain more customers.

Free and Trial Plans for Growth:

The availability of a free plan and a trial plan has been crucial for the growth of this business.

The free plan allows small or new restaurants to try out the service without any cost.

They can start with a few menu items and categories, which is perfect for those just starting out.

The trial plan offers more features, allowing restaurants to test the service more extensively.

By providing these options, the business can attract a wide range of customers and encourage them to upgrade to the paid plan as their needs grow.

This strategy helps the business grow steadily by converting trial users into paying customers.

What this business could improve?🔥🔥🔥

This business has more growth potential.

In order to increase revenue and generate more leads, they can give these strategies a try:

Introduce Affiliate Marketing:

By partnering with other businesses that serve the restaurant industry, such as suppliers of restaurant equipment or food distributors, this business could introduce an affiliate marketing program.

These partners could promote the QR code menu service to their customers, and the business could offer a commission for each referral that leads to a new subscription.

This strategy not only broadens the reach but also leverages the networks of related businesses to gain more leads and increase revenue.

Offer Customization Services:

Providing customization services for the QR code menus could be a lucrative opportunity.

Restaurants often want their menus to reflect their brand identity.

Offering design services or more advanced customization options, such as branded QR codes or custom menu layouts, could attract more customers and allow the business to charge a premium.

Customization enhances the value of the service and meets the specific needs of restaurants, leading to higher customer satisfaction and loyalty.

The Takeaway, What We Learned 🎓

• Innovative Ideas: Simplify processes and meet modern needs to enhance customer experiences and improve efficiency.

• Trust Through Testimonials: Showcasing positive customer feedback builds credibility and attracts new users.

• Simple Websites: Maintain an easy-to-navigate website to ensure accessibility and retain customers.

• Free and Trial Plans: Attract new customers and convert them into paying ones by offering these plans.

• Affiliate Marketing: Partner with related businesses to generate more leads and increase revenue through referrals.

• Customization Services: Meet specific customer needs and allow for premium pricing, boosting satisfaction and business growth.

Sofia's story is a testament to the power of dreams and determination.

From a small-town girl working in a cafe to a successful entrepreneur, she proved that with hard work and a great idea, anyone can achieve their dreams.

Her journey with ViewToEat, her business, inspires us to keep pushing forward, no matter the obstacles, and to believe in the potential of our ideas.

Before You Go 👋

Thank you for reading.

Take a moment to read this quick message from: Equity Mates

And check out this list of experts to help you achieve success:

🤖 aiJane | Get smarter about investing in ai in 5 minutes.

👨‍💼 CROSSED Commerce | Everything about entrepreneurship.

📰 The Town Crier | For those looking to see politics, business, sports, art, and science a little differently.

Remember, if you know someone who might like this newsletter, sharing is caring.

If you are ready to get started with your own business, one of the first steps is always a website. Click here for our exclusive hosting deal and click here for an invite to our Max Business School community where you’ll hang out with thousands of fellow ambitious business builders.

Remember to check out the classroom tab (top left corner) for all of our free courses teaching you all you need to succeed online.

Bye for now,

Scott Max