Meet Cindy*, a busy mom of two dealing with food allergies in her family.

She made the switch from a meat-based diet and discovered tasty vegan, and vegetarian meals her family enjoyed.

Using her own experiences as inspiration, she decided to share these allergy-friendly recipes with families facing similar dietary restrictions

She had this awesome idea of spreading the joy of vegetarian and vegan cooking through her website.

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And guess what? That idea became Vegetarian Mamma.

She shared mouthwatering recipes using only plant-based ingredients.

These recipes stood out from the boring bland vegan recipes all over the internet.

Her ability to turn classic comfort foods into delicious vegan versions made her website a jackpot for vegan lovers.

Of course, challenges were present along the way.

Cindy had to perfect her recipes and make sure vegans and vegetarians could find her website easily.

She used step-by-step photos accompanying each recipe to make them easy to follow.

She also used other smart methods to make her website visible which are detailed in today’s case study. So read on to find out.

Cindy's success didn't come solely from her passion and determination, she also picked up valuable skills along the way that helped her grow her website and monetize it.

Speaking of skills, Cindy used similar skills to the ones we teach for free at Max Business School

Soon enough, thousands of visitors discovered Cindy’s amazing recipes and trooped there monthly to find new ones.

Case Study Analysis
(Available Free Until: 22/05/24)

What does this online business do? 🚀

We have an amazing food blog to share in today's newsletter.

It's called Vegetarian Mamma, and it's a great place to find delicious recipes using only plant-based ingredients!

Vegetarian Mamma creates yummy dishes that are vegetarian and vegan-friendly.

The best part is that these recipes are super easy to make at home!

This blog stands out by transforming classic comfort foods into tasty vegan versions.

And earns $2,000 every month while at it.

We'll dive into how this website makes money, explore its strategies for growth, and discover exciting opportunities for future success.

Let’s get to it.

How does this online business make money? 💻

Vegetarian Mamma makes money in two creative ways.

One of its income sources comes from teaming up with Amazon to earn affiliate income.

The blog recommends cool products related to vegetarian and vegan cooking, with links to purchase them.

When people click on these product links to make a purchase, Vegetarian Mamma earns a commission.

It's like a little thank-you for the recommendation.

Vegetarian Mamma also works with a platform called Mediavine to earn from display ads.

Mediavine helps the blog display appropriate ads on its website.

These ads fit right in with what Vegetarian Mamma's audience is interested in.

So every time someone sees or interacts with these ads, Vegetarian Mamma gets some cash.

What has this business done well?🔥

Vegetarian Mamma has cracked the code to staying relevant online.

This approach helps it attract many visitors and contributes to its overall online business success.

Let's take a look at these hacks:

Awesome Content

Vegetarian Mamma knows that good stuff brings people in. It creates useful recipes, articles, and resources that its audience loves.

This blog clearly understands the power of engaging messaging. It uses a fun and conversational style, to create content that is enjoyable and relatable.

By offering valuable and interesting content, the blog keeps visitors coming back for more.

Getting Found

Vegetarian Mamma makes sure search engines love its website.

With an impressive authority score, it attracts 24K visitors to its website monthly.

The blog uses great SEO practices like keyword research and backlink building to attract many visitors.

This way, when someone searches for vegetarian or vegan recipes, Vegetarian Mamma pops up and gets noticed.

Social Media Engagement

Vegetarian Mamma is all about being social.

It rocks on social media platforms, sharing content that people love and connecting with its audience.

By being active and engaged, it spreads the word about its website and attracts more visitors.

Email Marketing

Vegetarian Mamma knows the power of email.

The blog invites visitors to join its email list using cool offers like exclusive recipes and newsletters.

Through regular emails, it keeps in touch with subscribers, shares valuable content, and lets them know about new website content.

A Website That Works

Vegetarian Mamma has a user-friendly website.

The website is easy to navigate, pretty to look at, and friendly on mobile devices.

Visitors can find what they need quickly and have a smooth experience.

This makes them stay longer and come back for more.

What this business could improve?🔥🔥🔥

To succeed and keep growing, Vegetarian Mamma can try new strategies that haven't been fully explored yet.

Here are some creative ideas to think about:

Offer Premium Content or a Subscription Model

To generate additional revenue, Vegetarian Mamma can offer premium content or implement a subscription model.

This could include access to exclusive recipes or advanced cooking techniques.

It would provide added value to dedicated followers who are willing to pay for premium features.

Meal Planning Digital Product

Vegetarian Mamma can develop a meal-planning tool on the website or create a mobile app.

This will allow users to customize their meal plans based on their preferences.

The tool can generate personalized recipes, shopping lists, and even suggest meal prep tips, making meal planning enjoyable for its vegan audience.

The Takeaway, What We Learned 🎓

• Amazing Content: Create fun and easy-to-understand content that people love, ensuring they keep coming back.

• Getting Found: Use keyword research and backlinks to boost your website's visibility and attract more visitors.

• Social Media Mastery: Share engaging content and be active and friendly on social media to increase interest in your offerings.

• Email Marketing: Offer exclusive incentives for email sign-ups and send regular, helpful updates to keep subscribers informed and engaged.

• User-Friendly Website: Ensure your website is attractive, easy to use, and mobile-friendly so visitors can quickly find what they need and have a great experience.

Do you have dreams of helping others just like Cindy did? Let her story inspire you to pursue your dreams just as she has with Vegetarian Mamma.

And remember, you’re not alone.

With the free Digital Marketing Course offered at Max Business School, you can gain skills that will help you grow your online business into a success.

Before You Go 👋

Thank you for reading.

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If you are ready to get started with your own business, one of the first steps is always a website. Click here for our exclusive hosting deal and click here for an invite to our Max Business School community where you’ll hang out with thousands of fellow ambitious business builders.

Remember to check out the classroom tab (top left corner) for all of our free courses teaching you all you need to succeed online.

Bye for now,

Scott Max