Meet Chrystal*, a photographer, super ice cream lover and dedicated learner.

She adores making delicious frozen treats and is always eager to learn more about the science behind them.

But there was a problem – Chrystal couldn't find many resources that explained ice cream making in detail, especially for people like her who were passionate about it.

She was determined to find a solution.

Chrystal dove headfirst into learning everything she could about ice cream.

After months of studying and experimenting, she became an expert in the science of ice cream making.

She knew the secret techniques to create the most scrumptious frozen treats.

But Chrystal didn't want to keep all this knowledge to herself. She wanted to share it with others.

Before we continue with our story, here is a quick message from: Aura Health

Two Forbes 30U30 Founders Transforming Mental Wellness

Forbes 30 Under 30 winners founded Aura to solve the $100B problem - mental wellbeing. 

Aura has quickly grown to 8 million users & 100k+ paying subscribers, and attracted investments from legendary Silicon Valley VCs & executives from Spotify, Facebook, and Apple. 

The best part? You can invest now before the opportunity ends in a few days.

So, she created Ice Cream From Scratch, a special website where ice cream lovers could find amazing ice cream recipes and fun facts about the science behind each ingredient.

But Chrystal's journey wasn't without its challenges.

She faced initial obstacles, from building a website from scratch to finding ways to generate income.

However, she used her creativity and resourcefulness to overcome these hurdles.

She employed smart strategies that helped her website attract organic traffic, engage visitors, and keep them coming back for more.

And while we can't reveal all of Chrystal's strategies here, the case study below will delve deeper into the secrets behind her business's triumph.

It's worth mentioning that the skills Chrystal employed to grow her business are similar to the ones taught for free at Max Business School, where aspiring entrepreneurs can learn and thrive.

Word quickly spread about Chrystal's website, and soon, ice cream enthusiasts from all over the world were visiting her virtual ice cream haven.

Chrystal's determination and love for ice cream have paid off.

She has created something truly special, a place where people could come together, learn, and enjoy the wonderful world of homemade ice cream.

Case Study Analysis
(Available Free Until: 25/06/24)

What does this online business do? 🚀

In today's newsletter, get ready to explore a fantastic website that's all about creating sweet frozen treats from scratch.

This website offers an array of mouthwatering ice cream recipes and helpful tips.

You can also find fun and exciting elements for your ice cream-making adventures.

We'll explore how this site generates its revenue, the strategies that have made it grow, and the exciting possibilities for future success.

Let’s go.

How does this online business make money? 💻

Ice Cream From Scratch shares delightful recipes and partners with trusted platforms to earn $3,000 per month.

The website utilizes affiliate links through the Amazon Associates program to earn affiliate income.

Ice Cream From Scratch recommends ice cream-related products and when users purchase through those links, the website receives a little something in return.

In addition, this recipe website has partnered with Mediavine, a leading advertising network that showcases ads from brands eager to connect with ice cream enthusiasts.

Each time visitors spot or click on one of those ads, it helps the website generate income from display advertising.

What has this business done well?🔥

Ice Cream From Scratch has implemented impressive strategies to guarantee its success.

Let's dive into the specific tactics it employs:

SEO (Search Engine Optimization) Best Practices:

This ice cream recipe website recognizes the significance of optimizing its website for search engines.

By conducting thorough keyword research and incorporating relevant terms into its content, the website attracts a substantial amount of organic traffic, with 4.8K monthly visitors.

With a robust profile of backlinks, it is evident that this website prioritizes collaborative content creation, joint promotions, and cross-promotion to expand its reach and tap into new audiences.

Creating Irresistible Content:

Ice Cream From Scratch excels at providing delectable and valuable content tailored specifically to its target audience.

The website takes its content to the next level by integrating high-quality visuals alongside easy-to-follow ice cream recipes that are both scrumptious and visually appealing.

These eye-catching visuals enhance the overall attractiveness and presentation of the recipes.

By consistently delivering valuable content that resonates with its intended audience, the website effectively engages its visitors and keeps them coming back for more.

Ensuring a Positive User Experience:

Ice Cream From Scratch understands the importance of a user-friendly website.

The website is designed with a focus on simplicity and easy navigation. Whether visitors are searching for specific ice cream flavors, milkshakes, or desserts, everything is intuitively organized and readily accessible.

This ensures that users have a seamless and enjoyable experience while exploring the site.

Attracting Email Subscribers through Valuable Resources:

Ice Cream From Scratch has implemented a smart strategy to grow its email subscriber list.

The website offers a variety of valuable resources, such as curated collections of homemade ice cream recipes and informative guides on crafting delightful frozen treats, in exchange for email sign-ups.

By providing these valuable resources, users are incentivized to join the mailing list, enabling the business to establish an effective direct line of communication through email marketing.

What this business could improve?🔥🔥🔥

To thrive and ensure sustained growth, Ice Cream From Scratch can consider the following strategies that have not yet been tapped into:

Establish Presence on Key Platforms

In addition to Pinterest, Ice Cream From Scratch can create accounts on popular social media platforms such as Instagram, Facebook, Twitter, and YouTube.

These platforms provide opportunities to engage with a larger audience, share visually appealing content, and drive traffic to the website.

Offer Customization Options

Providing customization options for ice cream recipes can be a unique selling point for Ice Cream From Scratch.

It can introduce a feature on the website where users can select their preferred flavors, mix-ins, and toppings to create personalized ice cream recipes.

This interactive and personalized experience can enhance user engagement and loyalty.

Collaborate with Icecream Businesses

Ice Cream From Scratch can partner with cafes, restaurants, and grocery stores to feature loved recipes or provide exclusive ice cream flavors.

This collaboration can help expand the brand's reach within these business communities and attract more customers to the website.

Develop a Subscription Service

Introducing a subscription service for ice cream enthusiasts can be a lucrative strategy for long-term growth.

Ice Cream From Scratch can offer monthly or quarterly ice cream recipe boxes that include unique flavors, ingredients, and recipe cards.

This subscription model can create a recurring revenue stream and foster a loyal customer base.

The Takeaway, What We Learned 🎓

• Implementing SEO Best Practices: Attract organic traffic and expand your website's reach by optimizing for search engines.

• Creating Irresistible Content: Engage visitors and encourage repeat visits with high-quality, captivating visuals and content.

• Ensuring a Positive User Experience: Enhance overall visitor satisfaction by maintaining a user-friendly, easy-to-navigate website.

• Attracting Email Subscribers: Establish an effective direct line of communication through email marketing by offering valuable resources to attract subscribers.

• Establishing a Presence on Key Platforms: Engage a larger audience and drive traffic to your website by being active on major social media platforms like Instagram, Facebook, Twitter, and YouTube.

• Offering Customization Options: Enhance user engagement and loyalty by providing customization options for your products or services.

• Collaborating with Industry Partners: Expand your brand's reach within the business community and attract more customers by partnering with other businesses in your industry.

• Developing a Subscription Service: Foster a loyal customer base and create a recurring revenue stream by offering a subscription service tailored to your audience's interests.

Chrystal's story reminds us that if we have a passion and a desire to learn, we can overcome any obstacle.

Her determination to follow her dreams and seek useful knowledge has helped her to create Ice Cream From Scratch – a perfect platform for ice cream lovers.

Just as Chrystal sought out valuable knowledge to fuel her entrepreneurial journey, you too can embark on a path to success through the free Digital Marketing Course offered at Max Business School.

Before You Go 👋

Thank you for reading.

Take a moment to check out this message from: Aura Health

Two Forbes 30U30 Founders Transforming Mental Wellness

Forbes 30 Under 30 winners founded Aura to solve the $100B problem - mental wellbeing. 

Aura has quickly grown to 8 million users & 100k+ paying subscribers, and attracted investments from legendary Silicon Valley VCs & executives from Spotify, Facebook, and Apple. 

The best part? You can invest now before the opportunity ends in a few days.

Remember, if you know someone who might like this newsletter, sharing is caring.

If you are ready to get started with your own business, one of the first steps is always a website. Click here for our exclusive hosting deal and click here for an invite to our Max Business School community where you’ll hang out with thousands of fellow ambitious business builders.

Remember to check out the classroom tab (top left corner) for all of our free courses teaching you all you need to succeed online.

Bye for now,

Scott Max