Case Study 📚 How YOU Can Make $3,908/Mo with a drag-and-drop Website Builder

AuthorAuthor

Ayman Houssary & Scott Max
June 11, 2024

Meet Fiona*, a young woman with big dreams.

Fiona worked a regular 9-to-5 job and felt stuck in her daily routine.

Growing up, Fiona was fascinated by technology but knew that many people found it too complicated to create their own websites.

This sparked a desire to make website building easy and fun for everyone.

Every day after work, Fiona spent hours learning about website design and coding.

She took multiple courses, which taught her the skills she needed.

These classes opened up a world of possibilities, and Fiona started to see how she could turn her dream into a reality.

One day, Fiona decided it was time to take a leap of faith.

She left her 9-to-5 job to start her own online business!

With determination and a clear vision, Fiona worked tirelessly to create a user-friendly website builder.

It wasn't easy. There were many late nights and tough decisions, but Fiona's passion kept her going.

Fiona's business is now transforming the way websites are built, which we will see in the case study.

This amazing company specializes in making website creation accessible for everyone, even if you don't know how to code.

Fiona's journey was filled with challenges, but her determination and hard work made her vision a reality.

In the beginning, Fiona faced numerous obstacles.

There were times when she doubted her decision, but she never gave up.

Slowly, with smart strategies and a lot of hard work, the business started to grow.

Fiona created a fast, visually appealing website and offered valuable resources to help her customers succeed.

The knowledge Fiona gained from a Digital Marketing course she took, similar to what we offer for free at Max Business School, was invaluable.

It taught her how to run her business effectively and grow it steadily.

We’ll learn more about this in the coming section, so keep reading!

Case Study Analysis
(Available Free Until: 18/06/24)

What does this online business do? 🚀

Today, we'll explore a fascinating business that's transforming the way websites are built.

This company specializes in making website creation easy and accessible for everyone, even if you don't know how to code.

With their innovative approach, they've managed to generate a decent profit of $3,908 each month.

Stay tuned as we dive into how this business operates and uncover the secrets behind their success.

How does this online business make money? 💻

This innovative business makes its money by offering two premium subscription plans for its software as a service (SaaS) product.

These plans are designed to cater to different needs and budgets, providing flexibility and value to their users.

Basic Plan: Priced at $10 per month, this plan includes:

  • 2 Sites

  • 500 MB of Storage

  • Custom Domain

  • Drag and Drop Builder

  • 10,000 AI Credits (for Text and Images)

  • 5 Workspace Projects

  • Team Collaboration and Invite

Pro Plan: Priced at $49 per month, this plan offers:

  • Unlimited Sites

  • Unlimited AI Image & Text Tokens

  • Unlimited Storage

  • Unlimited Custom Domains

  • Unlimited Workspaces

  • Unlimited Website Export

  • Unlimited Team Invites

By providing these two options, the business caters to both small-scale users and larger teams or businesses needing more extensive resources and capabilities.

This strategy not only maximizes their revenue potential but also ensures that users can choose a plan that best fits their needs.

What has this business done well?🔥

This business has achieved notable success through several smart strategies that set them apart from the competition.

Free Trial Offering:

They provide a free trial that includes 1 site creation, editor access, 100 AI credits, and 2 AI images.

This allows potential customers to try the product without any financial commitment, making it easier for them to see the value before subscribing to a paid plan.

Media Features:

Being featured on platforms like Product Hunt and Hacker News has significantly boosted their credibility and visibility.

These platforms are known for showcasing innovative tech products, and being listed there helps attract a tech-savvy audience that trusts these sources for reliable recommendations.

High-Quality Website:

Their website is not only fast but also visually appealing.

This is crucial for a company offering a website builder because it showcases their capability to create high-quality websites.

A good-looking, fast website builds trust and convinces users that the product can deliver similar results for their own sites.

Informational Content:

They provide comprehensive informational content, including a Frequently Asked Questions section, a list of potential users who could benefit from their software, and explanations of the problems their SaaS solves.

This educational approach helps potential customers understand the value and applicability of the service, addressing common queries and concerns effectively.

Progressive Pricing Strategy:

Their progressive pricing strategy offers cost savings for those opting for yearly plans.

For instance, the Basic Plan, normally priced at $10 per month, is available for $100 per year, offering two months free.

This encourages long-term commitments and makes the pricing more attractive.

By leveraging these strategies, the business has successfully attracted and retained customers, driving their growth and profitability.

What this business could improve?🔥🔥🔥

To further increase their revenue and attract more leads, this business could consider implementing the following strategies:

Enhanced SEO and Content Marketing:

  • Blog and Resource Hub:

Create a blog or resource hub with articles, guides, and tutorials related to website building, digital marketing, and AI tools.

This can improve organic search traffic and establish the business as an authority in the field.

  • Keyword Optimization:

Optimize their website and content for high-traffic keywords related to website building and AI tools to improve search engine rankings and attract more organic traffic.

Customer Loyalty and Referral Programs:

  • Loyalty Program:

Introduce a loyalty program that rewards customers for continuous use and referrals.

This can increase customer retention and encourage word-of-mouth marketing.

  • Referral Bonuses:

Offer bonuses or discounts to existing customers who refer new users to the platform, incentivizing them to spread the word.

Using these strategies will allow the business to enhance its visibility, attract more leads, and boost its revenue, solidifying its position in the market.

What's the Difference Between Loyalty and Referral Programs?

A loyalty program is not the same as a referral program. Learn the differences between loyalty vs. referral programs and which one works best for your business.

The Takeaway, What We Learned 🎓

  • Free Trial: Attracts potential customers by letting them try the product risk-free.

  • Media Features: Boosts credibility and visibility through reputable platforms.

  • High-Quality Website: Builds trust with a fast, visually appealing site.

  • Informational Content: Educates customers with FAQs and detailed resources.

  • Progressive Pricing: Encourages long-term commitments with cost savings on annual plans.

  • Enhanced SEO: Improves search rankings and attracts organic traffic.

  • Loyalty Programs: Rewards continuous use and referrals to boost retention.

Fiona's story is a testament to the power of dreams and hard work.

Her journey shows that with determination and the right strategies, it's possible to turn a simple idea into a successful business that helps people around the world.

Make sure to check her business: WeBuilda

What would you like to explore next? ⏭️

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Bye for now,

Scott Max

*Fictional character to protect the anonymity of this entrepreneur