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However, Clark knew that turning this idea into reality would require more than just passion.

He needed to learn the ropes of business and digital marketing to succeed in today’s competitive landscape.

Determined to equip himself with the right skills, Clark enrolled in courses, similar to the one at Max Business School, where he mastered strategies for building and scaling an online business.

Armed with this knowledge and his industry experience, Clark founded Ikon Commercial.

Starting with a small team and a modest workshop, he began designing and manufacturing innovative kitchen sinks and taps that seamlessly blended functionality with style, which we will talk about in the case study.

His commitment to quality and continuous improvement quickly set Ikon Commercial apart in the market.

Today, Ikon Commercial is a leading name in the commercial kitchen industry, offering a wide range of premium products.

Clark's journey from a curious young cook to a successful entrepreneur is a testament to the power of passion, learning, and innovation.

If you're inspired by Clark’s story, remember that the right skills can make all the difference.

Start building your online business today by enrolling in the free course at Max Business School and learn skills similar to the ones that helped Clark succeed.

Case Study Analysis
(Available Free Until: 30/08/24)

What does this online business do? 🚀

This New Zealand-based store has been featured in our newsletter today as an example of a simple online store that is on the verge of growth.

It has tapware, sinks, ducting parts, ventilation and handles.

Frankly, this online store needs a lot of work in order to match up with other online stores.

Nevertheless, there is always something positive to learn about in every review

Let’s discover how this store makes a steady income.

How does this online business make money? 💻

This online store generates a consistent monthly income by selling tapware, sinks, and ventilation systems.

The products are carefully selected to meet a variety of customer needs, from sleek, modern designs to more traditional and functional options.

Each item is strong, ensuring high quality and durability that customers can rely on for years to come.

The sale of these items and services is the primary source of income that generates a steady 5 figure income, based on the structure of the online store

What has this business done well?🔥

Question and Answers page:

The store features a questions and answers page that addresses the most common and pressing inquiries regarding their products, including sinks and taps.

Customers can easily navigate through common questions, ensuring that they find the information they need without any hassle.

Each answer is crafted to be clear and concise in the form of videos, providing valuable insights and practical advice.

Users can look for specific questions by scrolling or asking in the comments section.

This thoughtful design demonstrates the store's commitment to customer satisfaction and its dedication to providing a seamless shopping experience.

Educational Blog posts:

The store offers a range of guides and maintenance tips in the form of blog posts.

Empowering customers to make informed decisions and keep their purchases in optimal condition.

Whether you're a seasoned expert or a curious beginner, these resources are designed to be accessible and insightful.

The blog covers topics, from choosing the right products to cleaning techniques.

Each post is written by knowledgeable company people who are passionate about sharing their expertise.

This ensures that customers always have access to relevant information.

By investing in customer education, the store not only helps individuals get the most out of their purchases but also fosters a community of informed and satisfied customers.

What this business could improve?🔥🔥🔥

General website improvements:

The website needs certain improvements in order for the store to consistently grow.

It needs to be user-friendly, allowing shoppers to easily navigate through the catalogue and find exactly what they need.

Detailed product descriptions and high-resolution images are a must to provide a clear understanding of each item, while customer reviews offer valuable insights and reassurance.

The website’s header and footer need to include vital information that helps first-timers navigate with one click.

Brand growth:

The store should expand its reach through targeted online marketing campaigns and partnerships with social media influencers in the home improvement and interior design market.

These efforts will not only increase traffic to the website but also enhance the brand's reputation as a go-to destination for quality home fixtures.

Looking ahead, the store must plan to introduce new product lines and explore sustainable options to meet the growing demand for eco-friendly solutions.

With a solid foundation and a forward-thinking approach, this online store is poised for continued growth and success in the competitive e-commerce market.

The Takeaway, What We Learned 🎓

• Provide content that educates your targeted audience about the products and services you offer, this can be in the form of blog posts, YouTube videos or infographics.
  

• Run various marketing campaigns with social media influencers and media personalities to gain traction and reach more people in different demographics.
  

• Ensure your online store has a functional website that is user-friendly and easy to navigate. This will indirectly generate more leads and increase conversion rates.
  

• Feature a questions and answers page that addresses the most common and pressing inquiries regarding your products and services.

Today’s newsletter was focused on an online store that sells sinks, tapware, ventilation systems and ducting accessories.

This New Zealand online business is called Ikon Commercial

Hope this was insightful to you on your journey

See you in the next newsletter!

Before You Go 👋

Thank you for reading.

Take a moment to check out this quick message:

Remember, if you know someone who might like this newsletter, sharing is caring.

If you are ready to get started with your own business, one of the first steps is always a website. Click here for our exclusive hosting deal and click here for an invite to our Max Business School community where you’ll hang out with thousands of fellow ambitious business builders.

Remember to check out the classroom tab (top left corner) for all of our free courses teaching you all you need to succeed online.

Bye for now,

Scott Max