Case Study 👉 How YOU Can Make 5 Figures/Mo with a Crochet Business

The Scott Max Newsletter

In Partnership with Venture Scout

Hi 👋, this is the Scott Max newsletter. The daily newsletter bringing you one step closer to your own thriving online business. 

We analyze a wonderful, small, online business each week with a full breakdown of how it makes money, why it makes money, and its opportunities to grow. Below that, we give you the action steps to build a business like this to create freedom for yourself.

This is the best way to learn the tactics, skillset, and nuance of making money online.

Let’s get to the good stuff you'll see in this email:

• A monthly revenue of $10,000+

• An great multi income stream strategy

• A roadmap to build your own business

But first, let me introduce our partner for this email,

What does this online business do? 🚀

Our team studied a simple business that has specialized in the crochet business for years.

Its reputation has been overlooked but still managed to bring in a steady income.

Let us dive into the analysis by checking out the blog, which has secured 5 figures a month.

This website provides education on crocheting and features multiple online shops for visitors to purchase items of interest.

In this newsletter, we will delve into the income-generating tactics and marketing strategies that contributed to this blog's success.

How does this online business make money? 💻

One of their income streams is their blog.

The primary source of monetization for this blog comes from advertising networks.

This is a popular strategy for high-traffic niche blogs, as they greatly benefit from advertising networks.

Some popular ad networks are Google AdSense, Ezoic and Mediavine.

These networks offer unique services and pay clients under varying terms and conditions.

For this blog, it has trusted Mediavine as its sole ad network.

Affiliate marketing is the secondary strategy employed by the website to monetize their blog.

It’s a profitable source of income through partnerships with companies that align with your brand and target audience.

By promoting their products and services, you earn a commission for each sale made through an affiliate link.

Creating valuable content that showcases the benefits of the product is key to encouraging your audience to make a purchase and driving sales and revenue for all parties involved.

Other streams of income are Courses, Workshops, and Coaching. Which We’ll cover later.

What has this business done well?🔥

This crochet website has a handy page feature that allows web readers to share the page with friends and family on social media and other platforms.

With the blog witnessing 32k pageviews, this is a smart feature as it gets readers to share information that they found valuable

In addition to the page-sharing feature, the crochet blog also provides a diverse selection of crochet tutorials, patterns, and tips for both novice and seasoned crocheters, all available as free resources.

Offering freebies is a smart business strategy because it attracts attention, lets people experience your product, creates goodwill, and can serve as a lead generation tool.

They also ask for your email in exchange for the freebies, contributing to the expansion of their email list.

Furthermore, they have a private community on Facebook.

This offers many benefits.

One key advantage is fostering a sense of exclusivity and belonging among members.

When people feel they are part of an exclusive group, it can enhance their loyalty to the brand or business.

Income streams diversification has played a pivotal role in the success of this business.

In addition to revenue generated from their blog, they also derive income through the sale of courses, workshops, and coaching sessions.

This strategy helps businesses by reducing risks, providing stability in economic uncertainties, and opening up opportunities for growth and expansion.

What this business could improve?🔥🔥🔥

Despite its current success, this business undoubtedly possesses untapped potential for further enhancement:

Improving SEO:

Our analysis shows that the blog has a lot of monthly visitors to its website.

However, only 15% of the total visits come from organic search.

This business should elevate their SEO game to unlock immense opportunities they are currently missing out on.

They can begin by targeting additional keywords, either by creating new content or updating their existing content.

The Reveal, check this online business out for yourself 👀

Our focus in this newsletter was on a crochet business that has certainly turned heads.

Here to introduce Crochetpreneur, it’s a pretty cool name, right?

This business blog has earned itself a reputation that goes beyond crochet crafts but goes into entrepreneurship, digital marketing and education.

With an unwavering marketing strategy and highly pertinent content, it comes as no shock that businesses of this caliber soar above their competitors.

With six years of coaching experience and a deep passion for excellent coffee, Pam Grice is the creative force behind an exceptionally outstanding blog.

Her business is nothing short of a masterpiece, and exploring it is an absolute must for those seeking inspiration.

The Takeaway, What We Learned 🎓

• Effective Page Sharing Feature: Implement a page-sharing feature on your website to encourage readers to share valuable content with friends and family on social media platforms, fostering organic growth.

• Utilize Blog for Value: Provide a diverse range of free resources such as tutorials, patterns, and tips on your blog. Offering freebies attracts attention, allows potential customers to experience your product, creates goodwill, and can serve as a lead generation tool.

• Email List Building: Collect emails in exchange for freebies, contributing to the expansion of your email list. A well-nurtured email list can be a valuable asset for marketing and engagement.

• Exclusive Community Building: Establish a private community, perhaps on platforms like Facebook, to foster a sense of exclusivity and belonging among members. This can enhance brand loyalty and customer engagement.

• Diversify Income Streams: Explore multiple revenue streams beyond the core business, such as selling courses, workshops, and coaching sessions. This strategy reduces risks, provides stability in economic uncertainties, and opens up opportunities for growth.

• SEO Optimization: Focus on improving SEO to tap into untapped potential. Analyze sources of website traffic and invest in targeting additional keywords to increase organic search traffic. Regularly update and optimize existing content to enhance search engine visibility.

Action Steps if you’d like to start a business like this… 👩‍💻

If you’re already up and running with an online business, keep with it and try to implement some of the lessons you might have found in this email.

If not, I very highly recommend our free course in digital marketing & business at Max Business School.

You’ll learn all the fundamental skill to build an online income like the one we did a case study on in this email.

Here’s what to expect:

Week 1 - Fundamentals

In this week, you will establish a solid digital marketing foundation. The focus will be on personal branding, but the concepts apply to other business models as well. You will explore:

• WordPress Website Development: Learn to create a professional and user-friendly website using WordPress, a powerful and widely-used platform for various online businesses.

• SEO (Search Engine Optimization): Understand the basics of SEO to increase online visibility and attract organic traffic to their websites.

• Web Analytics: Discover how to analyze website data using tools like Google Analytics to gain valuable insights into user behavior and make data-driven decisions.

Week 2 - How to start a business

In this week you will delve into expanding the online presence and driving traffic to your website. You will get to learn about:

• Email Marketing: Understand the importance of building an email list and learn effective email marketing strategies to nurture leads and convert them into customers.

• Search Engine Marketing (SEM): Dive into the world of paid advertising and explore techniques to run successful ad campaigns on search engines like Google.

Week 3 - How to grow a business

The final week will focus on harnessing the power of social media platforms for business growth. You will discover:

• Social Media Marketing: Discover how to develop and implement social media strategies to engage with the target audience and build brand loyalty.

• Facebook and Instagram Ads: Explore advanced advertising techniques on these popular platforms to reach a wider audience and generate leads.

Get started now 

Before You Go 👋

Thank you for reading.

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Bye for now,

Scott Max