Case Study👉 How YOU Can Make $5K/Mo Using Pinterest and SEO

The Scott Max Newsletter

In Partnership with Ariyh

Hi 👋, this is the Scott Max newsletter. The daily newsletter bringing you one step closer to your own thriving online business.

We analyze a wonderful, small, online business each week with a full breakdown of how it makes money, why it makes money, and its opportunities to grow. Below that, we give you the action steps to build a business like this to create freedom for yourself.

This is the best way to learn the tactics, skillset, and nuance of making money online.

📢 Exciting News! We added a new section "You decide what's next!". Pick what you want to read in tomorrow's newsletter, and we'll deliver it straight to your inbox. Be sure to read till the end to cast your vote! 🗳️

Now, let’s get to the good stuff you'll see in this email:

• A monthly revenue of $5,000.

• An approach that empowers clients through practical resources.

• A guide to building your own online business.

But first, let me introduce our partner for this email,

Ariyh

Are you on the hunt for data-driven marketing recommendations that are firmly grounded in solid evidence? Introducing Ariyh!

📊 Elevate Your Marketing Game: Ariyh delivers exclusive 3-minute actionable insights every Tuesday, all based on meticulously researched scientific papers.

🚀 Stay Ahead of the Curve: In the ever-evolving world of marketing, Ariyh ensures you're always one step ahead with the latest industry knowledge.

💡 Best of All, It's FREE: Yes, you read that correctly! You can access Ariyh's insightful updates without spending a dime.

What does this online business do? 🚀

In this enriching edition of today's newsletter, we point our lens at a thriving online business that helps its clients take charge of their financial future all while generating a monthly income of $5,000.

This business provides the tools and knowledge to make your money work for you and guides you through the transformative journey to financial freedom.

But what exactly does this business offer? Well, my friend, it is a master of the financial game.

Its website empowers millions of people to navigate the complex realm of personal finance using tried-and-true techniques.

In fact, the owner of this budget blog accomplished something truly inspiring: paying off over $100,000 in debt!

Don't miss out on the captivating journey ahead as we delve into this blog’s money-making strategies, genius techniques, and potential avenues for future growth.

Read on for an in-depth analysis that is sure to keep you hooked from start to finish.

How does this online business make money? 💻

This niche website generates revenue through the following;

Display ads:

It earns specifically through a partnership with the advertising network Mediavine.

By partnering with Mediavine, this budget blog enhances ad quality and increases revenue potential through streamlined ad management.

The revenue is typically generated based on factors such as ad impressions, clicks, or conversions.

Financial Products and Coaching Services: 

This business offers several budgeting resources and access to its financial coaching services in its online shop.

The products include printable resources, planners, trackers, and guides that help individuals and families manage their finances effectively.

By selling these products and providing paid financial coaching services, this business earns income from the purchases made by customers.

YouTube Earnings.

This is the third income source for this budget blog.

It generates revenue from ads displayed before, during, or after its videos.

It is eligible to earn from ads because it has over 1,000 subscribers and over 4,000 watch hours on its videos.

It also generates revenue by collaborating with brands to create sponsored videos, product placements, or endorsements, which provide financial compensation.

What has this business done well?🔥

Here, we will uncover the brilliant strategies that have fueled the remarkable growth of this niche website. They include;

Strategic Search Engine Optimization

This budget blog boasts 20K monthly visitors, ranks for 19K keywords, and has 3K backlinks, establishing itself as a powerhouse in attracting online traffic.

By conducting thorough keyword research, this website identifies high-volume and relevant keywords in the financial niche and optimizes its content accordingly.

Including these relevant keywords in its high-quality, informative, and engaging content, enables the website to rank on the first page of SERPs for a wide range of search queries.

Leveraging Social Signals

This budget blog actively engages and leverages diverse social media platforms for growth and increased visibility.

Thanks to its mastery of fail-proof strategies specifically tailored for the platform, Pinterest has proven to be the most beneficial platform for the business.

Its top strategies for Pinterest include maintaining a consistent pinning schedule and optimizing content with relevant keywords and vertical images that capture attention.

It also benefits from integrating Rich Pins, actively participating in group boards, and engaging with the Pinterest community through comments, repins, and discussions.

In addition, utilizing YouTube as a platform allows this business to reach a wider audience and engage with viewers through visual content, establishing a strong online presence.

Providing Valuable Incentives

This budget blog leverages the strategy of providing free resources to drive growth on its website and sign-ups to its mailing list.

These resources such as free frugal tips, and budgeting toolkits serve as valuable incentives for visitors to explore the website, stay longer, and return for more content.

By providing helpful and practical resources at no cost, the business establishes trust and positions itself as an expert in personal finance.

Niche Expertise

As a certified financial coach, the owner of this budget blog leverages her financial advice expertise to grow the business.

This expertise helps attract a loyal audience who seek professional guidance and recommendations.

She further leverages her expertise by offering financial coaching services to generate revenue and support business growth.

What this business could improve?🔥🔥🔥

The business we analysed today has successfully attracted commendable traffic and established itself as an authority in its niche, yet there are potential growth opportunities that it can explore further.

Let’s have a look at these opportunities;

Effectively Optimize Freebies

This blog offers enticing and amazing freebies to its visitors which are unfortunately obscured by non-compelling CTAs, hindering their visibility to visitors.

The "Learn More" CTA can be swapped for a more enticing and specific CTA such as "Get Your Freebie Now" or "Claim Your Freebie Here."

Implementing pop-ups with these offers can also be an effective way to ensure that visitors don’t miss them before leaving the site.

These pop-ups can be timed pop-ups, exit intent pop-ups, or scroll-triggered pop-ups.

They can also be personalized and tailored to the needs or preferences of repeat visitors.

Display Social Proof and Testimonials

This blog can incorporate social proof to build the trust of potential buyers visiting its online shop.

Customer testimonials, reviews, or case studies are powerful tools for building credibility.

Positive feedback from satisfied customers can help alleviate concerns and encourage others to make a purchase.

Implement Affiliate or Referral Programs

In order to increase the sales of its digital products, this business can implement an affiliate or referral program.

Satisfied customers or influencers can earn commissions or incentives for promoting and selling digital products.

This can extend the reach of the products and tap into new networks and audiences.

The Reveal, check this online business out for yourself 👀

The spectacular online business we analyzed today is a budget blog called Frozen Pennies.

Sara Conklin, a certified Financial Coach and debt-free stay-at-home mom is the driving force behind this thriving enterprise.

Her expertise in frugality and financial success makes her a valuable resource for readers seeking financial guidance.

Sara's journey began with her own financial struggles, including being burdened with student loan debt and the challenges of raising a child with special needs.

Determined to turn her situation around, she embraced a frugal lifestyle, paid off her debts, and achieved financial freedom.

Now, through Frozen Pennies, she shares her insights, tips, and strategies to empower others to do the same.

Her dedication to financial empowerment is evident through her informative blog posts, coaching services, and engaging social media presence, inspiring others to achieve financial goals and live debt-free.

The Takeaway, What We Learned 🎓

• Maintain Financial Sustainability: Leveraging expertise to provide coaching services together with other sources of revenue like display ads and digital products provide financial benefits for Frozen Pennies.

• Implement Strategic SEO: Implementing strategic SEO helps Frozen Pennies increase organic traffic, attract a targeted audience, build brand authority, and achieve long-term visibility in search results. It provides a cost-effective marketing strategy and a competitive advantage in the online space.

• Leverage Social Signals: Establishing a strong online presence on Pinterest, YouTube and other social media platforms, allows Frozen Pennies to increase its brand visibility, generate leads, and promote content effectively.

• Provide Valuable Incentives: Frozen Pennies implements this strategy to grow its audience, increase conversions, and build a loyal community.

• Harness Niche Expertise: By focusing on a specific niche, Frozen Pennies positions itself as a valuable resource and creates a strong presence in the personal finance and frugality space.

• Effectively Optimize Freebies: Frozen Pennies can enhance the impact of its free offers by using compelling CTAs and strategically positioning them in highly visible areas where visitors are more likely to notice them.

• Display Social Proof and Testimonials: This strategy is beneficial for building trust, validating the value of offerings, influencing purchase decisions, differentiating from competitors, enhancing conversion rates, and shaping positive brand perception.

• Implementing Affiliate or Referral Programs: These programs can be powerful tools for growing the brand, acquiring new customers, and driving revenue.

Action Steps if you’d like to start a business like this… 👩‍💻

If you’re already up and running with an online business, keep with it and try to implement some of the lessons you might have found in this email.

If not, I very highly recommend our free course in digital marketing & business at Max Business School.

You’ll learn all the fundamental skill to build an online income like the one we did a case study on in this email.

Here’s what to expect:

Week 1 - Fundamentals

In this week, you will establish a solid digital marketing foundation. The focus will be on personal branding, but the concepts apply to other business models as well. You will explore:

• WordPress Website Development: Learn to create a professional and user-friendly website using WordPress, a powerful and widely-used platform for various online businesses.

• SEO (Search Engine Optimization): Understand the basics of SEO to increase online visibility and attract organic traffic to their websites.

• Web Analytics: Discover how to analyze website data using tools like Google Analytics to gain valuable insights into user behavior and make data-driven decisions.

Week 2 - How to start a business

In this week you will delve into expanding the online presence and driving traffic to your website. You will get to learn about:

• Email Marketing: Understand the importance of building an email list and learn effective email marketing strategies to nurture leads and convert them into customers.

• Search Engine Marketing (SEM): Dive into the world of paid advertising and explore techniques to run successful ad campaigns on search engines like Google.

Week 3 - How to grow a business

The final week will focus on harnessing the power of social media platforms for business growth. You will discover:

• Social Media Marketing: Discover how to develop and implement social media strategies to engage with the target audience and build brand loyalty.

• Facebook and Instagram Ads: Explore advanced advertising techniques on these popular platforms to reach a wider audience and generate leads.

Get started now 

Before You Go 👋

Take a moment to check out our newsletter's sponsor: Ariyh

Thank you for reading.

Remember, if you know someone who might like this newsletter, sharing is caring.

If you are ready to get started with your own business, one of the first steps is always a website. Click here for our exclusive hosting deal and click here for an invite to our Max Business School community where you’ll hang out with thousands of fellow ambitious business builders.

Remember to check out the classroom tab (top left corner) for all of our free courses teaching you all you need to succeed online.

Bye for now,

Scott Max