The Scott Max Newsletter

In Partnership with AE Studio

Hi 👋, this is the Scott Max newsletter. The daily newsletter bringing you one step closer to your own thriving online business.

We analyze a wonderful, small, online business each week with a full breakdown of how it makes money, why it makes money, and its opportunities to grow. Below that, we give you the action steps to build a business like this to create freedom for yourself.

This is the best way to learn the tactics, skillset, and nuance of making money online.

Let’s get to the good stuff you'll see in this email:

• A monthly income of $5,000 from a simple model.

• A distinctive customer-centric strategy.

• A blueprint for launching a business like this one.

But first, let me introduce our partner for this email,

AE Studio

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Our development, data science and design studio work closely with founders and executives to create custom software, machine learning and BCI solutions.

From custom-built MVPs to bespoke AI/ML solutions, see how you can leverage AI to achieve your business objectives.

What does this online business do? 🚀

In today’s newsletter, we shine a spotlight on an exceptional enterprise that excels at streamlining the gift-giving process for its clients, while generating $5,000 in monthly revenue.

This platform curates the best gift catalogues from various sources and presents them all in one place.

Gifts are categorized based on different interests and occasions, making it easier for users to find the perfect gift.

There are categories such as gifts for outdoors and sports enthusiasts, high-end gifts, health and beauty gifts, and many more.

Let’s delve into how this platform earns money and the remarkable techniques behind its success.

How does this online business make money? 💻

This gifting platform generates revenue through affiliate marketing.

It is a member of the Amazon Associates Program and many other affiliate programs.

When visitors click on a link on the website and make a purchase, this business receives a referral fee.

These affiliate links are typically placed strategically within the product descriptions or next to the products themselves.

This allows visitors to easily access the affiliated websites where they can make a purchase if they are interested in a particular product.

What has this business done well?🔥

This business thrives through several noteworthy practices, including:

Distinct & Personalized Offerings

This business utilizes its distinct offerings of unique gifts and free personalized services to enhance its business.

By offering out-of-the-box and awesome products, the platform appeals to customers looking for something unique and memorable.

Through its free concierge service, the platform helps customers find the perfect gift, even if it's not available on the website.

Additionally, visitors can submit their own gift ideas helping the business discover new gift ideas while also fostering a deeper connection with the audience.

The focus on curating unique and exciting gifts, along with personalised services, gives this business a competitive edge.

Search Engine Optimization

Through SEO best practices, this gifting business attracts 4K+ organic traffic to its website monthly.

These practices include optimizing website content with targeted keywords, offering valuable and relevant content, and implementing link-building strategies to acquire backlinks from reputable websites.

This business also ranks on page 1 of SERPs by targeting long tail keywords with very low keyword difficulty.

These practices, along with regular content updates, on-page optimization, and internal linking, boost this website’s visibility and attract organic traffic.

Responsive Website Design

This gifting website has a responsive design, which means it is visually appealing and user-friendly across different devices.

It provides a seamless and consistent browsing experience, allowing users to easily find information, view good-quality images, and interact with the website's features without issues.

Analysis from GTmetrix shows that the website is optimized for fast page load times and good performance

What this business could improve?🔥🔥🔥

To reach new heights, this business can focus on improving the following areas:

Boost Organic Traffic

This business can improve its organic traffic by implementing an effective content marketing strategy.

The strategy should include more blog posts and other forms of engaging content.

The content should be high-quality, informative, and visually appealing to its target audience.

Guest blogging or collaborating on content, can also drive more traffic to the website and increase backlinks.

Utilize Catchy CTAs and Content Upgrades

This business offers a free concierge service to its clients and can highlight it by using attention-grabbing Call-to-Action (CTA) prompts.

These CTAs can also be used to entice readers into subscribing to a mailing list using freebies and special offers as incentives.

Also, offering valuable content upgrades, such as downloadable gift guides or exclusive gift ideas, in exchange for email subscriptions can incentivize visitors to sign up.

Establish A Strong Social Media Presence

This business currently has a weak social media presence across Twitter, Pinterest and Facebook.

To boost engagement and visibility, it should prioritize high-quality visuals, engage with the audience, and plan contests and giveaways in its social media content strategy.

Partnering with social media influencers in the gift industry can also help this brand reach a wider audience and build credibility.

The Reveal, check this online business out for yourself 👀

The business we analysed today is Gifter World, an amazing online platform created by Chanda Torres.

Chanda started Gifter world in 2019 soon after retiring from her 20-year role as an executive.

The idea was born from her personal fear of not knowing what to shop for friends and family when she needed to give them a gift.

Seeing that there wasn’t an existing solution to her problem, she decided to create one!

She discovered the key to gift-giving and built a website filled with unique and cool gift ideas to assist people like her who struggle with selecting the perfect gift.

With 300+ partnerships, 1,000 items and 200+ gift guides on Gifter World, Chanda is excelling despite having no prior experience running an online business!

The Takeaway, What We Learned 🎓

• Meeting your audience's needs through personalized, unique solutions and a customer-centric approach, is vital for customer retention and maintaining a competitive edge.

• Implementing SEO best practices is crucial for enhancing organic traffic and improving visibility for your online business.

• Having a clear approach to keyword research and optimization is vital in order to get substantial results from using targeted keywords.

• Any successful online business that prioritizes a seamless user experience, requires a responsive website design with excellent performance and structure.

• Utilize a content marketing strategy to engage your audience, showcase expertise , and drive growth through valuable and relevant content.

• Use catchy CTA prompts and incentives to drive action and highlight offers on your website.

• Leverage social media for business growth by creating and implementing an effective social media strategy.

Action Steps if you’d like to start a business like this… 👩‍💻

If you’re already up and running with an online business, keep with it and try to implement some of the lessons you might have found in this email.

If not, I very highly recommend our free course in digital marketing & business at Max Business School.

You’ll learn all the fundamental skill to build an online income like the one we did a case study on in this email.

Here’s what to expect:

Week 1 - Fundamentals

In this week, you will establish a solid digital marketing foundation. The focus will be on personal branding, but the concepts apply to other business models as well. You will explore:

• WordPress Website Development: Learn to create a professional and user-friendly website using WordPress, a powerful and widely used platform for various online businesses.

• SEO (Search Engine Optimization): Understand the basics of SEO to increase online visibility and attract organic traffic to your website.

• Web Analytics: Discover how to analyze website data using tools like Google Analytics to gain valuable insights into user behavior and make data-driven decisions.

Week 2 - How to start a business

In this week you will delve into expanding the online presence and driving traffic to your website. You will get to learn about:

• Email Marketing: Understand the importance of building an email list and learn effective email marketing strategies to nurture leads and convert them into customers.

• Search Engine Marketing (SEM): Dive into the world of paid advertising and explore techniques to run successful ad campaigns on search engines like Google.

Week 3 - How to grow a business

The final week will focus on harnessing the power of social media platforms for business growth. You will discover:

• Social Media Marketing: Discover how to develop and implement social media strategies to engage with the target audience and build brand loyalty.

• Facebook and Instagram Ads: Explore advanced advertising techniques on these popular platforms to reach a wider audience and generate leads.

Get started now 

Before You Go 👋

Thank you for reading.

In my next email, I’ll have another business breakdown for you.

Remember, if you know someone who might like this newsletter, sharing is caring.

If you are ready to get started with your own business, one of the first steps is always a website. Click here for our exclusive hosting deal and click here for an invite to our Max Business School community where you’ll hang out with thousands of fellow ambitious business builders.

Remember to check out the classroom tab (top left corner) for all of our free courses teaching you all you need to succeed online.

Bye for now,

Scott Max