Welcome to Online Business Case Study #289!
Grab your coffee, it’s an 8-minute read you won’t want to miss!

In today’s letter, we’ll cover:

• How Noah got to $6,300/month 🚀 

• The benefit of building around already existing products 💡

• Where you can learn to replicate his success in your own life 🔥

But before we dive in, let us show you a useful platform: Meco

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Let’s get to the good stuff!

Meet Noah*, a bright computer science student with big dreams.

He was good at coding and had worked on many projects, but he still didn't have enough money.

Noah spent a lot of time helping other founders build their products and was part of many successful teams, but he still felt stuck.

He knew he needed to create something of his own, so he began brainstorming for ideas.

Noah used an app called Notion to organize his ideas.

He thought it was a great tool, but found that the websites he made with the software, looked like simple documents without any unique style.

This was a lightbulb moment for Noah!

What if he could create a tool that turned Notion pages into beautiful, custom websites?

Excited, he decided to act on this idea and launched Potion.

Potion is a powerful tool that lets people quickly and easily create custom websites from their Notion content.

With just a few clicks, users can publish their pages online, turning them into stunning websites.

Noah’s journey to success wasn’t easy.

At first, he faced challenges like limited resources and tough competition.

He also needed lots of paying customers to make money.

There were times when he doubted his idea, but his determination kept him going.

He worked hard to gather awareness for Potion, learning all he could about digital marketing to gain visibility.

PS: If you want to learn more about digital marketing, check out this FREE Course at Max Business School.

Eventually, Noah’s efforts paid off!

He used several smart strategies to help Potion grow and you can find them in the case study below.

Today, Potion makes an impressive $6,300 each month, allowing Noah to pay his bills and live the life he once dreamed of.

Case Study Analysis
(Website Builder: Potion)

What does this online business do? 🚀

Potion is a powerful tool designed for anyone who wants to create a custom website quickly and easily using Notion.

The software takes the pages users create in Notion and turns them into fully functional websites.

This means users can write and organize their content in Notion, and with just a few clicks, they can publish it online.

Beyond being a great tool, Potion is a successful business that makes $6,300 each month.

We’ll explore how it earns money and the secrets behind its success.

Read on to discover helpful ideas this business can use to achieve even more growth in the future.

How does this online business make money? 💻

Potion generates revenue through a structured pricing model that offers different tiers.

The pricing model begins with a free Starter tier, which allows users to create a single website with essential features.

This enables users to experience the platform without any financial commitment.

Other pricing tiers start from $10 per month for 1 site to $48 per month for up to 8 sites.

Each higher tier adds valuable features, such as password protection and custom 404 pages.

Potion’s pricing tiers provide flexibility and ease of use for its customers.

What has this business done well?🔥

There are several strategies behind Potion’s success. They include;

SEO Strategies for Organic Traffic

Potion uses search engine optimization (SEO) to draw in organic traffic.

It uses relevant keywords and creates SEO-friendly URLs, making it easier for potential users to find the site.

The site is also optimized for fast loading speeds, which is important for search engines.

Social Proof Through Reviews

Potion makes good use of social proof by showcasing reviews on its Wall of love.

The website features testimonials from well-known founders who share their positive experiences.

This promotes trust and reassures potential users of the platform's value.

Compatibility with Popular Tools

Potion works well with many popular tools, which enhances its appeal.

This compatibility means users can easily integrate Potion into their existing workflows.

This ease of use helps create a positive experience, encouraging more people to try the platform.

Custom Domains

Instead of being stuck with the default notion.site domain, Potion lets users connect their custom domains.

This feature greatly impacts user satisfaction.

Showcasing Its Own Product

Interestingly, the Potion website is built using its own tool.

This shows what the product can do in real time.

Visitors can see firsthand how Potion works which reinforces the tool's usability.

Affiliate Program

Potion has an affiliate program, allowing users to earn commissions by promoting the product.

This strategy helps expand its reach as affiliates share Potion with their audiences.

It encourages others to market the platform, driving more traffic and increasing brand awareness.

What this business could improve?🔥🔥🔥

Potion is doing great, but it can reach new heights by implementing the following;

Improve Organic Traffic

While Potion currently attracts around 1,000 visitors each month, there is plenty of room for growth.

To increase its traffic, Potion should optimize existing content and create new blog posts around relevant keywords.

Regularly updating content with fresh information will help maintain its relevance and ranking.

By improving its backlink profile, Potion can reach new audiences and drive more traffic back to its site.

Invest in Paid Traffic

In addition to focusing on organic traffic, Potion should consider investing in pay-per-click (PPC) advertising.

Running targeted ad campaigns can help reach potential users.

Implement Email Marketing

By building a strong email list, Potion can keep users updated and build a better connection with them.

To encourage sign-ups, Potion can offer incentives like free guides or templates.

Once the email list is established, Potion should send regular newsletters that provide value to subscribers.

Engaging content will encourage users to explore more of what Potion offers.

Create More Use Cases, Templates, and Guides

To better serve its users, Potion should develop more use cases, templates, and guides.

By providing practical examples of how to use Potion in various situations, users can see the platform's versatility.

This improves the user experience and conversion.

The Takeaway, What We Learned 🎓

• Optimize for Search Engines: Use SEO techniques to make your website easy to find. Relevant keywords and fast loading speeds will boost your search rankings.

• Use Social Proof: Highlight positive reviews and testimonials from happy customers. This builds trust and encourages new users to try your product.

• Ensure Compatibility: Make sure your product works well with popular tools that your audience already uses. This makes it easier for users to adopt your service.

• Offer Customization Options: Allow users to personalize their experience, like connecting custom domains. This enhances user satisfaction.

• Showcase Your Product: Showcase your product’s use case upfront. This lets potential customers see its features and understand its value.

• Create an Affiliate Program: Start an affiliate program to encourage others to promote your product. This can help you reach more people and increase brand awareness.

See what Noah did with Potion? It’s super amazing.

His success shows that you don’t have to offer a solution from scratch. Simply solving a problem around what already exists is equally valid.

If you’re inspired to begin your entrepreneurial journey, check out this FREE Digital Marketing Course at Max Business School.

It’ll make your journey a whole lot easier.

Before You Go 👋

Thank you for reading.

Remember to check the useful tool: Meco

Struggling with newsletter clutter in your inbox?

Try Meco! This distraction-free platform just launched a mobile app for Android and iOS, offering:

• Daily AI Audio Roundups: Personalized news briefings.

• Personalized Recommendations: Discover newsletters based on your interests.

• Capture Knowledge: Save, annotate, and organize articles easily.

Features like grouping newsletters, smart filters, and easy swiping enhance your reading experience.

👉 Try Meco and streamline your reading! 🚀📱

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