Case Study👉 How YOU Can Make 6-Figures Per Year Blogging about Miniature Games

The Scott Max Newsletter

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Hi 👋, this is the Scott Max newsletter. The daily newsletter bringing you one step closer to your own thriving online business.

We analyze a wonderful, small, online business each week with a full breakdown of how it makes money, why it makes money, and its opportunities to grow. Below that, we give you the action steps to build a business like this to create freedom for yourself.

This is the best way to learn the tactics, skillset, and nuance of making money online.

Let’s get to the good stuff you'll see in this email:

• A monthly revenue of $8,000

• An approach to establishing relevance by providing insane value.

• A roadmap to launching your own successful online venture.

But first, let me introduce our partner for this email,

What does this online business do? 🚀

In today’s captivating newsletter edition, discover an immersive world of miniature wargaming passion generating $8,466 per month.

This gaming blog is a comprehensive platform that provides a wealth of resources for individuals who are passionate about miniature wargaming, painting, and tabletop roleplay.

The platform covers a wide range of popular miniature gaming systems, including iconic titles like Warhammer 40k, Age of Sigmar, and various other skirmish games.

Additionally, it delves into the world of tabletop roleplay and board games, ensuring there's something for every gaming enthusiast.

In the upcoming sections of this newsletter, we'll explore the inner workings of this gaming blog's business model and revenue streams.

We'll also uncover exciting growth opportunities and untapped segments that have the potential to take it to new heights.

How does this online business make money? 💻

This gaming blog effectively generates revenue through a combination of display ads and affiliate marketing, employing a two-pronged strategy and ensuring a diversified income stream.

By partnering with Mediavine, an advertising network, the blog monetizes its website traffic through display advertisements.

Display ads are placed strategically throughout the website, targeting relevant sections and pages to maximize visibility and engagement.

This gaming blog also leverages affiliate marketing as another significant source of revenue.

It collaborates with various companies and brands in the miniature gaming industry, becoming an affiliate partner.

This partnership allows the gaming blog to promote and recommend specific products or services to its audience.

Affiliate links are strategically placed within articles, reviews, or product recommendations.

When visitors click on these affiliate links and make a purchase, the blog earns a commission from the affiliated company.

What has this business done well?🔥

This miniature gaming blog adopts a focused and comprehensive approach to excel as an online business.

These strategies play a vital role in establishing a robust online presence, captivating the audience, and generating revenue, thereby contributing to its overall success in the miniature gaming industry.

Now, let’s explore these strategies in detail.

Niche Targeting

This gaming blog focuses specifically on the niche of miniature gaming, including popular games like Warhammer 40k, Age of Sigmar, and others.

By catering to its niche audience's specific interests and needs, it establishes itself as a go-to resource and community hub for miniature gaming enthusiasts.

This targeted approach allows the blog to;

• Create highly relevant and engaging content

• Attract a dedicated audience, and

• Build a reputation as a trusted source within the miniature gaming industry.

It is able to differentiate itself from broader gaming websites and capture the attention and loyalty of its target audience, contributing to its overall success.

High-Quality Content

This blog focuses on providing valuable, up-to-date and engaging content for its target audience.

This includes a wide range of articles, guides, reviews, and tutorials related to various miniature gaming topics.

By consistently delivering informative and well-researched content, it attracts and retains 65K visitors to its website monthly.

In addition to its highly valuable content, the blog utilizes SEO best practices to maintain visibility and rank high on SERPs.

These SEO best practices include keyword research, keyword optimization, on-page optimization and backlink building.

User Optimization

This gaming blog utilizes user optimization strategies to engage users and enhance their experience on the website.

The blog incorporates interactive quizzes that enhance user engagement, encouraging visitors to spend more time on the website.

The website is optimized for speed and responsiveness with intuitive navigation, clear content organisation into different categories, and visually appealing design.

Email Marketing

This blog utilizes an email marketing popup to capture visitor email addresses.

This shows that the gaming blog aims to engage users beyond their initial visit.

By inviting visitors to subscribe, the blog encourages ongoing interaction and communication.

This strategy enables direct communication with its audience, providing them with updates and encouraging conversion.

What this business could improve?🔥🔥🔥

This miniature gaming blog has consistently implemented various strategies to attract organic traffic, monetize its blog, and deliver value to its target audience.

However, there are potential opportunities that it can explore to enhance its performance and revenue. These opportunities include the following:

Community Building

This miniature gaming blog can create its own dedicated community where users can interact, ask questions, share tips, and engage in discussions related to miniatures and wargaming.

It can use forums & discussion boards, live streaming or social media to foster its community and keep the members engaged.

Utilize A Social Media Strategy

The lack of social media icons on this blog's website implies that it might be overlooking valuable chances to engage with a wider audience and cultivate a community.

By implementing a robust social media strategy, it can effectively reach, engage, and connect with its target audience, driving visibility and growth.

It can leverage YouTube for more revenue by posting in-depth tutorials or reviews.

Reddit is great for valuable community discussions and Instagram is ideal for showcasing miniature models through captivating images and videos.

Explore Digital Products

This gaming blog can tap into the digital product market to diversify revenue streams and cater to the needs of its audience.

These digital products can provide in-depth knowledge that enthusiasts can access conveniently.

By offering a range of digital products, including E-Books, digital art assets, and exclusive limited edition content, this blog can boost its revenue while enriching the user experience.

The Reveal, check this online business out for yourself 👀

Today, we delved into the world of a captivating gaming blog called Age of Miniatures founded by Peter Thuborg.

Peter started Age of Miniatures as a side hustle having nurtured a deep passion for painting and immersing himself in the world of miniatures since the tender age of 12.

Now, approximately three and a half years later, Age of Miniatures is a testament to Peter's unwavering commitment and entrepreneurial spirit.

The mission of Age of Miniatures is clear: to provide the best possible content about miniature games.

In a digital landscape cluttered with lacklustre and spammy sites, it aims to be a breath of fresh air, offering quality and authentic content for miniature gaming enthusiasts and newcomers alike.

The Takeaway, What We Learned 🎓

• Ensure A Diversified Income Stream by tapping into various monetization avenues, such as advertisements, affiliate links and digital products. This enhances the financial stability of a business and reduces vulnerability to potential downturns.

• Niche Targeting enables Age of Miniatures to tailor its content and offerings to meet the unique needs and preferences of its niche audience. This allows it to establish niche authority, attract a loyal following, and differentiate itself in the market

• Utilize High-Quality Content to attract and retain organic traffic while providing value to the target audience.

• User Optimization strategies are essential to ensure a positive user experience and increase visitors’ dwell time on a website. Age of Miniatures uses quizzes to keep users engaged and a well-optimized website for a seamless experience.

• Leverage Email Marketing to enable direct communication with an audience, encourage ongoing interaction and increase conversions.

• Nurturing a community within a targeted audience is crucial for cultivating loyalty, driving engagement, and ensuring long-term customer retention.

• An Effective Social Media Strategy is important to enable a business to reach, engage, and connect with its target audience on social media platforms.

Action Steps if you’d like to start a business like this… 👩‍💻

If you’re already up and running with an online business, keep with it and try to implement some of the lessons you might have found in this email.

If not, I very highly recommend our free course in digital marketing & business at Max Business School.

You’ll learn all the fundamental skill to build an online income like the one we did a case study on in this email.

Here’s what to expect:

Week 1 - Fundamentals

In this week, you will establish a solid digital marketing foundation. The focus will be on personal branding, but the concepts apply to other business models as well. You will explore:

• WordPress Website Development: Learn to create a professional and user-friendly website using WordPress, a powerful and widely-used platform for various online businesses.

• SEO (Search Engine Optimization): Understand the basics of SEO to increase online visibility and attract organic traffic to their websites.

• Web Analytics: Discover how to analyze website data using tools like Google Analytics to gain valuable insights into user behavior and make data-driven decisions.

Week 2 - How to start a business

In this week you will delve into expanding the online presence and driving traffic to your website. You will get to learn about:

• Email Marketing: Understand the importance of building an email list and learn effective email marketing strategies to nurture leads and convert them into customers.

• Search Engine Marketing (SEM): Dive into the world of paid advertising and explore techniques to run successful ad campaigns on search engines like Google.

Week 3 - How to grow a business

The final week will focus on harnessing the power of social media platforms for business growth. You will discover:

• Social Media Marketing: Discover how to develop and implement social media strategies to engage with the target audience and build brand loyalty.

• Facebook and Instagram Ads: Explore advanced advertising techniques on these popular platforms to reach a wider audience and generate leads.

Get started now 

Before You Go 👋

Thank you for reading.

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Bye for now,

Scott Max