Case Study 👉 How YOU Can Make 6 figures/year With a Polish Food Blog

The Scott Max Newsletter

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Hi 👋, this is the Scott Max newsletter. The daily newsletter bringing you one step closer to your own thriving online business. 

We analyze a wonderful, small, online business each week with a full breakdown of how it makes money, why it makes money, and its opportunities to grow. Below that, we give you the action steps to build a business like this to create freedom for yourself.

This is the best way to learn the tactics, skillset, and nuance of making money online.

Let’s get to the good stuff you'll see in this email:

• 6 figures a year

• Internal product promotion method

• A guide to build your own business

But first, let me introduce our partner for this email,

What does this online business do? 🚀

Hello again! Today, we're checking out something awesome, a Polish food blog.

It's not your usual food blog, It’s a spot where a Polish native shares her mouthwatering recipes and making serious money… we’re talking about six figures here!

Wondering why it's not just a food blog but a cash cow too?

Stick around, and we'll spill the beans on how this business turns food passion into cold, hard cash.

Get ready for a trip into Polish food heaven that's both delicious and lucrative! 🍲💸

How does this online business make money? 💻

Let's roll up our sleeves and dig into the ways of how this blog turns its love for Polish cuisine into a financial feast.

First on the menu, cookbooks.

This blog isn't just sharing recipes, they've bottled up the goodness into cookbooks you can hold.

They've put together eight cookbooks so far, all dedicated to Polish cooking, of course.

Secondly, display ads.

Those ads you casually scroll past? They're not just there for decoration. It's an income stream.

Thanks to Mediavine, every click, every scroll is a contribution to the financial pot.

So, whether you're flipping through pages or cruising their digital domain, each move you make adds a pinch of financial flair to this business.

What has this business done well?🔥

Time to unveil the secret sauce behind this food blog.

The website is a masterpiece of simplicity and elegance, but it's not just aesthetics, its performance is as impressive as its design.

It's not just pleasing search engines, but also keeping visitors hooked and reducing that pesky bounce rate.

And let's not forget to give credit where it's due, the content is top-notch.

The website's organic traffic speaks volumes about the quality of the articles, videos, images or whatever else they're offering.

Now, onto the organization.

With smart content segmentation in the main menu, footer, and blog's sidebar, finding culinary treasures is a piece of cake, no map needed.

And then, the cookbook promotion.

The business isn't just dishing out recipes, they're selling the whole culinary experience.

Every blog post, every page is an invitation to bring a slice of this digital kitchen into your own home.

Social media savvy? You bet.

What caught our eye? A buzzing Facebook community with over 70K members.

They created a lively kitchen party, a community built around the love for all things culinary.

What this business could improve?🔥🔥🔥

Freshen Up the Recipes:

Keeping the good content flowing is beneficial, but forgetting the oldies could bear severe consequences.

This blog could check out posts where traffic dropped and give them a little update.

This might just bring back lost readers and keep the traffic steady.

Exclusive Membership or Subscription Model:

If this blog is up for it, introducing a special VIP membership or subscription model could be a game-changer.

Imagine offering dedicated followers perks like early recipe access, exclusive content, and curated meal plans.

This can be only described as a cozy corner for enthusiasts who might be willing to chip in for that premium experience, right?

The Reveal, check this online business out for yourself 👀

Say hello to the creative force behind Polish Foodies, Karolina Klesta!

A seasoned blogger who sensed the potential of a good niche, Karolina delved into the world of food blogging driven by her love for cooking and a desire to share her unique recipes.

What set Karolina's vision apart? She believes in offering something truly distinct.

Born four years ago, Polish Foodies is still in its infancy, yet the numbers are skyrocketing.

Karolina, fueled by her love for cooking and the vision of a global Polish community, eagerly anticipates what the future holds. The journey has just begun!

The Takeaway, What We Learned 🎓

• Discover Your Niche: Specialize for a unique blog identity.

• Tailor Content: Personalize to create lasting connections.

• Online Presence: Stay active to establish authority in your field.

• User-Friendly Design: Optimize for an enjoyable exploration.

• SEO Strategies: Use smart techniques for easy discovery.

• Collaborate for Success: Explore partnerships for added credibility.

• Trust Matters: Maintain transparency for positive relationships.

• Incentivize Engagement: Introduce perks for an enhanced experience.

• Adapt & Innovate: Regularly refresh content to stay relevant and appealing.

Action Steps if you’d like to start a business like this… 👩‍💻

If you’re already up and running with an online business, keep with it and try to implement some of the lessons you might have found in this email.

If not, I very highly recommend our course in digital marketing & business at Max Business School.

You’ll learn all the fundamental skill to build an online income like the one we did a case study on in this email.

Here’s what to expect:

Week 1 - Fundamentals

In this week, you will establish a solid digital marketing foundation. The focus will be on personal branding, but the concepts apply to other business models as well. You will explore:

• WordPress Website Development: Learn to create a professional and user-friendly website using WordPress, a powerful and widely-used platform for various online businesses.

• SEO (Search Engine Optimization): Understand the basics of SEO to increase online visibility and attract organic traffic to their websites.

• Web Analytics: Discover how to analyze website data using tools like Google Analytics to gain valuable insights into user behavior and make data-driven decisions.

Week 2 - How to start a business

In this week you will delve into expanding the online presence and driving traffic to your website. You will get to learn about:

• Email Marketing: Understand the importance of building an email list and learn effective email marketing strategies to nurture leads and convert them into customers.

• Search Engine Marketing (SEM): Dive into the world of paid advertising and explore techniques to run successful ad campaigns on search engines like Google.

Week 3 - How to grow a business

The final week will focus on harnessing the power of social media platforms for business growth. You will discover:

• Social Media Marketing: Discover how to develop and implement social media strategies to engage with the target audience and build brand loyalty.

• Facebook and Instagram Ads: Explore advanced advertising techniques on these popular platforms to reach a wider audience and generate leads.

Get started now 

Before You Go 👋

Thank you for reading.

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Remember to check out the classroom tab (top left corner) for all of our courses teaching you all you need to succeed online.

Bye for now,

Scott Max