Case Study 📚 How YOU Can Make $65K/Mo Selling Cosmetics

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Dartley Paulser & Scott Max
August 27, 2024

Meet Hana*, a passionate entrepreneur with a love for luxury and style.

Growing up, she was always intrigued by the beauty industry, spending her free time experimenting with different hair products and styles.

After attending a prestigious cosmetology school, Hana worked in high-end salons, where she perfected her craft and learned the intricacies of the business.

What do you think Hana's first step should be after noticing the need for salon-quality products at home?

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Despite her success, Hana noticed that many people struggled to access salon-quality products at home.

This realization fueled her desire to create a line of premium haircare products that brought the luxury of high-end salons to everyday people.

Hana spent years researching ingredients and working with top chemists to develop products that delivered exceptional results.

When she finally launched her online store, Dessange, it quickly became a popular destination for those seeking the best in hair care.

Though the market was competitive, Hana's dedication to quality and her keen sense of branding helped Dessange stand out.

Which strategy do you think was most crucial for Dessange's success in a competitive market?

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As her loyal customer base grew, so did the brand, eventually expanding to a global audience.

Today, Hana’s vision continues to thrive as Dessange brings luxury hair care to homes around the world, and making around $65,000 in monthly revenue!

Continue reading the case study below to get more details, and don’t forget we have a free course at Max Business School.

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