Case Study 👉 How YOU Can Make $6K Per Month as a Job Tracking Software Provider

The Scott Max Newsletter

In Partnership with Choice Hacking

Hi 👋, this is the Scott Max newsletter. The daily newsletter bringing you one step closer to your own thriving online business. 

We analyze a wonderful, small, online business each week with a full breakdown of how it makes money, why it makes money, and its opportunities to grow. Below that, we give you the action steps to build a business like this to create freedom for yourself.

This is the best way to learn the tactics, skillset, and nuance of making money online.

Let’s get to the good stuff you'll see in this email:

• A monthly revenue of $6,000

• Addressing user needs by providing flexible solutions.

• A roadmap to establishing your own online business.

But first, let me introduce our partner for this email,

Choice Hacking

What is it? 💡

A newsletter designed to enhance marketers' intelligence through the application of psychology, behavioral science, and AI.

Why you should give it a try? 🤔

• Insights into consumer psychology.

• Strategies from behavioral science.

• Updates on AI in marketing.

• Keeping up with digital marketing trends.

What does this online business do? 🚀

Today, we're talking about an online program that helps people who work in property maintenance manage their operations better.

This exceptional SaaS online business provides a comprehensive suite of tools and features specifically designed for the property maintenance sector.

One of the standout features of this platform is its intuitive drag-and-drop filing system, allowing users to easily organize and store all relevant documents.

These documents are seamlessly linked to the corresponding job or quotation and can be instantly shared as needed.

Prepare to be amazed as we delve into the secrets behind its remarkable success and unveil the ingenious strategies it employs to drive substantial revenue.

Furthermore, we will explore the abundant growth opportunities that lie ahead for this visionary online business.

How does this online business make money? 💻

This job-tracking software provider generates revenue by offering a comprehensive job-tracking solution tailored for the property maintenance industry.

The company generates revenue by selling licenses for its software products and services.

Its comprehensive suite of solutions includes; Job Tracker Pro, Job Tracker Mobile, Job Tracker Online, Job Tracker Direct, Sage Integration, Job Tracker Cloud, Job Tracker Training, and Custom Software.

Customers interested in using these software solutions can request a quote or a free demonstration.

Upon purchase, customers would pay for the licensed software or the services provided, which generates income for the company.

What has this business done well?🔥

This job-tracking software provider has implemented commendable strategies to ensure a positive user experience and thrive as an online business.

Let's delve into the specific strategies it employs:

Clear Value Proposition

This online business’s value proposition is effectively communicated on its website to attract and engage potential customers.

The website provides detailed information about the benefits and features of the software solutions.

By showcasing these specific benefits and features, the value that the software solutions bring to property maintenance businesses is made clear.

User-Friendly Website Design

To ensure a positive user experience, this software provider has invested in a user-friendly website design.

It prioritizes intuitive navigation, clear calls-to-action, and responsive design to provide a seamless browsing experience across different devices.

The website is also optimized with fast page load speed and good performance.

By making it easy for visitors to find information and access the desired features, it enhances user satisfaction and encourages longer website engagement.

Conversion Optimization

By offering a free demonstration, this software provider encourages potential customers to experience the software firsthand and see its value.

This strategy allows customers to make an informed decision and increases their confidence in the product.

The website includes testimonials and reviews from satisfied customers, providing social proof of the software's effectiveness and reliability.

This helps build trust and credibility, increasing the likelihood of conversions.

What this business could improve?🔥🔥🔥

To position itself for long-term growth in the job-tracking software industry, this software provider can explore untapped strategies that will help it stay ahead of the competition, meet customer demands, and capitalize on emerging market trends.

Here are some potential untapped strategies:

Improve Online Presence

With a monthly organic traffic of 226, this software provider must level up its search engine rankings and online presence.

Plus, given its lack of a prominent social media presence, it's even more important to ramp up efforts to boost visibility and engagement across social platforms.

Establishing the website as a thought leader in the industry can attract a dedicated audience and potential customers.

This can be achieved by producing high-quality content that is optimized with relevant keywords.

Sharing this content through the website's blog, social media, and industry platforms can help position the website as a go-to resource and drive quality traffic.

Implement an Affiliate Program

Implementing an affiliate program can bring several benefits to this software provider including;

• Increased Brand Exposure

• Targeted Traffic and Qualified Leads

• Expanded Customer Base

• Enhanced Online Reputation

• Scalable Growth Potential

The platform can leverage the networks and influence of affiliates to expand its reach and increase conversions.

The program can serve as a cost-effective marketing channel, as affiliates are incentivized to promote the software to their existing audience, potentially resulting in new customers and business growth.

The Reveal, check this online business out for yourself 👀

As we conclude our exploration, it's time for the big reveal: our subject is Job Tracker Professional by Sherwin Business Systems.

This seasoned software firm boasts over 19 years of expertise in crafting advanced software solutions. At the heart of its success is Job Tracker Professional, a flagship product trusted by numerous companies in the UK and worldwide.

Job Tracker Professional is a comprehensive tool that revolutionizes how businesses manage jobs, create quotes, track progress, and communicate.

Its functionality caters to a diverse clientele, from local startups to international corporations, earning S B Systems a reputation for professionalism and user-friendly service.

With its global reach and commitment to evolving with the industry, Job Tracker Professional stands as a testament to the company's dedication to empowering professionals and businesses in a rapidly changing technological landscape.

The Takeaway, What We Learned 🎓

• Clear Value Proposition: Highlight key benefits and features of your software on your website to attract potential customers.

• User-Friendly Website: Invest in a website with intuitive navigation, clear calls-to-action, and responsive design to enhance user experience and engagement.

• Conversion Optimization: Offer free demos to let customers experience your software, and use testimonials and reviews for social proof to build trust and improve conversion rates.

• Online Presence Enhancement: Improve your search engine rankings, increase social media visibility, and establish thought leadership with quality content to attract a dedicated audience and drive quality traffic.

• Affiliate Program: Implement an affiliate program to leverage networks, expand reach, attract targeted traffic, and drive leads, enhancing your customer base and online reputation for scalable growth.

Action Steps if you’d like to start a business like this… 👩‍💻

If you’re already up and running with an online business, keep with it and try to implement some of the lessons you might have found in this email.

If not, I very highly recommend our free course in digital marketing & business at Max Business School.

You’ll learn all the fundamental skills to build an online income like the one we did a case study on in this email.

Here’s what to expect:

Week 1 - Fundamentals

In this week, you will establish a solid digital marketing foundation. The focus will be on personal branding, but the concepts apply to other business models as well. You will explore:

• WordPress Website Development: Learn to create a professional and user-friendly website using WordPress, a powerful and widely-used platform for various online businesses.

• SEO (Search Engine Optimization): Understand the basics of SEO to increase online visibility and attract organic traffic to their websites.

• Web Analytics: Discover how to analyze website data using tools like Google Analytics to gain valuable insights into user behavior and make data-driven decisions.

Week 2 - How to start a business

In this week you will delve into expanding the online presence and driving traffic to your website. You will get to learn about:

• Email Marketing: Understand the importance of building an email list and learn effective email marketing strategies to nurture leads and convert them into customers.

• Search Engine Marketing (SEM): Dive into the world of paid advertising and explore techniques to run successful ad campaigns on search engines like Google.

Week 3 - How to grow a business

The final week will focus on harnessing the power of social media platforms for business growth. You will discover:

• Social Media Marketing: Discover how to develop and implement social media strategies to engage with the target audience and build brand loyalty.

• Facebook and Instagram Ads: Explore advanced advertising techniques on these popular platforms to reach a wider audience and generate leads.

Get started now 

Before You Go 👋

Thank you for reading.

Take a moment to check out our newsletter's sponsor:

Remember, if you know someone who might like this newsletter, sharing is caring.

If you are ready to get started with your own business, one of the first steps is always a website. Click here for our exclusive hosting deal and click here for an invite to our Max Business School community where you’ll hang out with thousands of fellow ambitious business builders.

Remember to check out the classroom tab (top left corner) for all of our free courses teaching you all you need to succeed online.

Bye for now,

Scott Max