Meet Phil, a folk music enthusiast with a passion for music.

He yearned for a career that would let him combine his passion for music with his SEO expertise.

His goal was to create an online platform where anyone could find the finest whistles on the market.

Phil's adventure began when he started Big Whistle.

It's an online store that offers a wide variety of high-quality Irish tin whistles, penny whistles, and low-D whistles from the industry's most respected makers.

Before we continue with our story, here is a quick message from our friends: Hubspot

Feeling overwhelmed with work? We understand.

Handling tasks, making content, and keeping in touch with customers can be tough.

That's why we're excited to share HubSpot AI with you!

👉 Try HubSpot AI today and see the difference!

*No credit card required.

Phil faced challenges along the way, like finding high-quality whistle manufacturers.

He also had to establish a strong online presence to reach his target audience.

But he never gave up.

He employed effective strategies that contributed to the growth and popularity of his business.

To learn more about these strategies, you can explore the detailed case study below.

To make Big Whistle successful, Phil learned about digital marketing, helping him generate over $7,000 per month.

And if you're interested in learning more about the digital marketing skills Phil used, you can find them for free at Max Business School.

Now let’s find out more about Big Whistle.

Case Study Analysis
(Available Free Until: 03/07/24)

What does this online business do? 🚀

Big Whistle is the go-to online destination for whistle enthusiasts around the world.

This ecommerce platform specializes in the sale of high-quality Irish tin whistles, penny whistles, and low-D whistles from the industry's most respected makers.

Shoppers can browse through a wide range of whistles, including the iconic Clarke tin whistles, the innovative Carbony whistles, and the soothing low D whistles that offer a rich, flute-like tone.

We’ll take a look at how this unique online store generates $7,000 per month.

We'll also uncover the techniques that have made it successful and explore exciting opportunities for future growth.

How does this online business make money? 💻

Big Whistle generates revenue primarily through the sale of its whistle products.

As a specialized store focused on these niche musical instruments, Big Whistle offers a wide selection of high-quality products from respected brands and makers in the industry.

In addition to the whistles themselves, BigWhistle also sells related accessories like cases, sheet music, and educational resources, providing additional revenue streams beyond just the core whistle products.

BigWhistle has built a loyal customer base of tin whistle enthusiasts around the globe, helping to generate consistent sales and profits through its e-commerce platform.

What has this business done well?🔥

Big Whistle excels in the world of selling one-of-a-kind whistles, and it's all thanks to some remarkable strategies.

Let's dive into these strategies:

SEO Strategies

This venture has implemented a comprehensive SEO strategy to attract approximately 5,000 monthly visitors to its website.

This includes thorough keyword research to target the most relevant search terms used by its audience.

The website's structure and optimization of page elements suggest that Big Whistle has implemented sound on-page SEO practices.

The website has invested in building high-quality backlinks to signal the site's credibility and relevance.

Targeted Product Selection

Big Whistle has focused on curating a comprehensive selection of high-quality tin whistles, penny whistles, and low D whistles from respected brands and makers in the industry.

By specializing in these niche musical instruments, it has positioned itself as the trusted place for tin whistle enthusiasts.

Seamless International E-commerce

By offering straightforward worldwide delivery, this company has made it easy for customers around the globe to access its products.

This global reach, combined with thee multiple currency options, creates a seamless shopping experience for international buyers, expanding its potential customer base.

Loyalty-building Email List

The website prominently features a call-to-action to join its mailing list, which allows this business to stay connected with its customers and build long-term relationships.

Regular email updates on new products, sales, and educational content can help retain and re-engage its audience.

Comprehensive Product Information

Big Whistle provides detailed product descriptions, specifications, and imagery for each of its whistles, allowing shoppers to make informed purchasing decisions.

This level of transparency and attention to detail enhances the user experience and builds trust with potential customers.

What this business could improve?🔥🔥🔥

Big Whistle has a great opportunity to try out new and creative ideas that will help it grow and succeed in the long run.

Here are some suggestions to consider:

Start a Loyalty Program

This business has a lot of loyal customers who are really into whistles.

A customer loyalty program could be a great idea.

A good loyalty program can keep customers coming back and encourage them to spread the word.

Work with Influencers

Collaborating with well-known whistle players, teachers, and enthusiasts could be a powerful way for BigWhistle to reach new customers and build trust in the brand.

This could involve product reviews, sponsorships, or co-created content.

Tapping into the influence of these experts can help spread the word about BigWhistle.

The Takeaway, What We Learned 🎓

• Focused Product Range: Specializing in high-quality whistles makes Big Whistle a top choice for enthusiasts.

• Global E-commerce: Smooth international shopping experience with multiple currency options.

• Engaging Email List: Prominent sign-up feature builds loyalty and keeps customers connected.

• Detailed Product Info: Comprehensive descriptions and images help shoppers make informed decisions, building trust.

Phil's story with Big Whistle is awesome!

He leveraged his SEO expertise to run his business and it helped his business grow.

Feeling inspired to start your own online thing?

Great news! Max Business School has a free course that teaches you everything you need to know about getting your online business off the ground.

It's like a step-by-step guide to online success.

Before You Go 👋

Thank you for reading.

Take a moment to check out our newsletter's secondary sponsor: Aura Health

In today's fast-paced world, mental wellbeing is crucial.

Enter Aura Health: a fast-growing platform revolutionizing mental health care.

Check it out now 👇

Two Forbes 30U30 Founders Transforming Mental Wellness

Forbes 30 Under 30 winners founded Aura to solve the $100B problem - mental wellbeing. 

Aura has quickly grown to 8 million users & 100k+ paying subscribers, and attracted investments from legendary Silicon Valley VCs & executives from Spotify, Facebook, and Apple. 

The best part? You can invest now before the opportunity ends in a few days.

Remember, if you know someone who might like this newsletter, sharing is caring.

If you are ready to get started with your own business, one of the first steps is always a website. Click here for our exclusive hosting deal and click here for an invite to our Max Business School community where you’ll hang out with thousands of fellow ambitious business builders.

Remember to check out the classroom tab (top left corner) for all of our free courses teaching you all you need to succeed online.

Bye for now,

Scott Max