The Scott Max Newsletter

In Partnership with Morning Brew

Hi 👋, this is the Scott Max newsletter. The daily newsletter bringing you one step closer to your own thriving online business.

We analyze a wonderful, small, online business each week with a full breakdown of how it makes money, why it makes money, and its opportunities to grow. Below that, we give you the action steps to build a business like this to create freedom for yourself.

This is the best way to learn the tactics, skillset, and nuance of making money online.

📢 Exciting News! We added a new section "You decide what's next!". Pick what you want to read in tomorrow's newsletter, and we'll deliver it straight to your inbox. Be sure to read till the end to cast your vote! 🗳️

Now, let’s get to the good stuff you'll see in this email:

• A 7-figure yearly revenue stream.

• A customer-centric approach.

• A guide to building a similar business.

But first, let me introduce our partner for this email,

Morning Brew

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What does this online business do? 🚀

In today's newsletter, we unravel a one-of-a-kind marketplace for live music event entertainment and how it generates $1.6 million yearly.

This captivating music hub curates unforgettable moments with talented live musicians and DJs for any occasion, event, venue, or establishment.

The business operates as an agency that excels at understanding client preferences and handpicking top artists from various genres and styles.

Through excellent services, positive reviews, and effective marketing, this music agency has thrived.

Let’s now embark on a journey to uncover its success story, unveil the secrets behind its impressive 7-figure income and explore promising avenues for future growth.

How does this online business make money? 💻

This music agency has mastered generating revenue by offering exceptional services and ensuring customer satisfaction.

It generates income by charging booking fees for arranging and coordinating entertainment programs for various events and occasions.

The agency earns a service fee by taking a percentage of the total booking cost as compensation for its entertainment services.

This music agency also negotiates contracts and exclusive agreements with the musicians and DJs it represents.

So when clients book artists, a percentage of the fee paid by the client goes to the agency.

In addition, this agency's Artist Academy, known as The Muse Academy, contributes to its revenue through fees charged for enrollment and membership.

The academy is designed to help musicians enhance their careers and become successful wedding musicians.

What has this business done well?🔥

Through the consistent implementation of effective strategies, this business has successfully built a positive reputation and achieved remarkable revenue growth.

These strategies include;

An Artfully Curated Marketplace

This business has built a community of skilled musicians and DJs who are experts at creating memorable experiences at events.

It focuses on selecting artists with talent, professionalism, and diversity in musical genres and performance styles.

By maintaining high standards, this agency ensures that clients have access to top-notch artists who can deliver outstanding performances.

Offering a Comprehensive Range of Services

Whether it's a wedding, corporate event, or venue entertainment, this music marketplace can provide clients with their desired preferences.

This diversity allows clients to find the perfect match for their specific event or occasion.

The agency delivers excellent services by working closely with clients to recommend suitable artists based on the client’s requirements and musical tastes.

This personalized approach ensures that clients receive tailored recommendations that align with their vision and goals.

Emphasizing Customer Satisfaction

Testimonials from satisfied clients in this marketplace highlight the agency’s commitment to customer satisfaction.

By fine-tuning event details, accommodating last-minute changes, and exceeding expectations, this music agency has built a positive reputation among its clientele.

In addition, featuring positive feedback from top clients like Google helps demonstrate the trustworthiness and credibility of the agency’s services.

This helps potential clients gain confidence in the business’s ability to deliver exceptional services.

What this business could improve?🔥🔥🔥

Having examined the strategies that contribute to the success of this music agency, let us now explore the untapped opportunities that have the potential to propel it to new heights.

These potential avenues for growth and success include;

Optimise Website for Improved Performance and Traffic

Website speed is a crucial factor in user experience and search engine rankings.

This agency can optimize its website's loading speed by compressing images and leveraging browser caching.

Although the website appears user-friendly and well-structured, this analysis from GTMetrix shows that it could use a performance boost.

The website should equally be fully responsive with a design that adapts to different screen sizes and an optimised user interface for mobile navigation.

As seen in this analysis from Ahrefs, this music marketplace needs to increase its organic traffic.

Implementing SEO techniques, like keyword research, on-page SEO optimization and back-link building will help attract organic traffic and increase the website’s visibility.

Leverage Content Marketing for Increased Reach

An effective content marketing strategy plays a vital role in continually attracting the appropriate audience.

For this music agency, its low organic traffic can be attributed to the lack of interesting and informative blog posts and content on its website.

By creating high-quality content that caters to its target audience's interests and needs, it can rapidly increase website visits and visibility.

Promote Content on Social Media

This music agency can benefit greatly from establishing a strong presence on social media.

Although the agency is active on Instagram, it needs more engagement and visibility.

This can be achieved by regularly posting high-quality content such as music challenges, music recommendations, and interactive posts that encourage audience participation.

As the music industry is highly visual, this agency can benefit from creating visually appealing content.

These eye-catching content and videos, that capture attention can be shared on platforms like YouTube and Tiktok.

The Reveal, check this online business out for yourself 👀

As promised, it is time to unveil the wonderful business we analysed today which is Musos Entertainment, owned by husband & wife co-founders Nadia & Colin Bullock.

Nadia Bullock, the Co-Founder and CEO of Musos is a multi-talented award-winning entrepreneur, a certified hair stylist, and a creative mentor.

She brings her creative process and background in arts and hospitality to the forefront, propelling Musos Entertainment into a successful 7-figure business.

Colin Bullock, the Co-Founder and COO of Musos, is an accomplished professional singer and songwriter with a vast experience of playing music across Canada and worldwide.

After merging their music and hair services for wedding clients, they had to resort to outsourcing additional artists due to high demand.

This quickly proved to be an opportunity to operate as an agency, connecting artists to clients who needed event entertainment.

Together, Nadia and Colin Bullock have built Musos Entertainment into a reputable live music marketplace, earning them titles and awards.

The Takeaway, What We Learned 🎓

• Prioritize the quality of offerings in a marketplace, to boost a business’s reputation, elevate the client experience, and drive success and growth within the industry.

• Offer a comprehensive range of services to provide options for clients, enhance client satisfaction, enable cross-promotion, gain a competitive advantage, and ensure adaptability to different client needs.

• Focus on customer satisfaction and display social proof to strengthen a business’s reputation, build trust, increase confidence, gain a competitive edge, foster repeat business, improve service quality, and cultivate a positive brand image.

• Optimize website performance to enhance user experience, increase conversion rates, and enable seamless mobile accessibility.

• Zero in on audience reach and improve organic traffic by applying SEO best practices such as keyword research, on-page optimization, link building and local SEO.

• Leverage expertise for revenue generation while creating a positive impact in a business niche by offering paid training as seen in Musos Entertainment’s Muse academy

• Utilize appropriate social media presence to increase brand visibility, enable direct audience engagement, facilitate networking and collaborations, and aid content distribution and amplification.

Action Steps if you’d like to start a business like this… 👩‍💻

If you’re already up and running with an online business, keep with it and try to implement some of the lessons you might have found in this email.

If not, I very highly recommend our free course in digital marketing & business at Max Business School.

You’ll learn all the fundamental skill to build an online income like the one we did a case study on in this email.

Here’s what to expect:

Week 1 - Fundamentals

In this week, you will establish a solid digital marketing foundation. The focus will be on personal branding, but the concepts apply to other business models as well. You will explore:

• WordPress Website Development: Learn to create a professional and user-friendly website using WordPress, a powerful and widely used platform for various online businesses.

• SEO (Search Engine Optimization): Understand the basics of SEO to increase online visibility and attract organic traffic to your website.

• Web Analytics: Discover how to analyze website data using tools like Google Analytics to gain valuable insights into user behavior and make data-driven decisions.

Week 2 - How to start a business

In this week you will delve into expanding the online presence and driving traffic to your website. You will get to learn about:

• Email Marketing: Understand the importance of building an email list and learn effective email marketing strategies to nurture leads and convert them into customers.

• Search Engine Marketing (SEM): Dive into the world of paid advertising and explore techniques to run successful ad campaigns on search engines like Google.

Week 3 - How to grow a business

The final week will focus on harnessing the power of social media platforms for business growth. You will discover:

• Social Media Marketing: Discover how to develop and implement social media strategies to engage with the target audience and build brand loyalty.

• Facebook and Instagram Ads: Explore advanced advertising techniques on these popular platforms to reach a wider audience and generate leads.

Get started now 

Before You Go 👋

Thank you for reading.

Take a moment to check out our newsletter's sponsor: Morning Brew

Remember, if you know someone who might like this newsletter, sharing is caring.

If you are ready to get started with your own business, one of the first steps is always a website. Click here for our exclusive hosting deal and click here for an invite to our Max Business School community where you’ll hang out with thousands of fellow ambitious business builders.

Remember to check out the classroom tab (top left corner) for all of our free courses teaching you all you need to succeed online.

Bye for now,

Scott Max