Meet Kelly, a passionate designer who always dreamed of having the freedom to work for herself.

For years, she juggled her family responsibilities and her corporate jobs.

She longed to pursue her passion for creating and sharing her love of crafts.

Determined to break free from the 9-to-5 grind, Kelly decided to start her online business.

She wanted to build a fun place where craft lovers could get inspired to create amazing things.

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With this vision, Kelly launched Pjs and Paint.

It’s a website offering free printable activities and step-by-step craft tutorials.

Despite the initial challenges, Kelly's determination shone through.

Today, Pjs and Paint attracts over 15,000 monthly visitors and generates $7,000 in revenue each month.

You’ll find out in the case study below exactly how she achieved this.

Pjs and Paint succeeded thanks to Kelly’s hard work and the relevant digital skills she learned along the way.

Speaking of skills, Kelly's learning shares similarities with the skills taught in the free courses at Max Business School.

Now to our case study.

Case Study Analysis
(Available Free Until: 09/07/24)

What does this online business do? 🚀

Pjs and Paint is a website offering various free printable activities and craft tutorials for all occasions.

The website features a large collection of free games, coloring pages, patterns, and more for holidays and special events alike.

It is a fantastic platform where craft lovers can also find step-by-step craft tutorials perfect for all skill levels.

Pjs and Paint is raking in around $7,000 every single month.

We'll go behind the scenes to see how it generates its revenue.

You'll also get the inside scoop on what's driving the platform’s success.

How does this online business make money? 💻

This company knows how to make money online. Here's a breakdown of how this creative hub brings in the dough:

Display Ads

Pjs and Paint website has partnered with Mediavine to seamlessly integrate display ads throughout the website content.

Every time a visitor sees or clicks on these ads, Pjs and Paint earns a cut of that advertising revenue.

Digital Product Sales

Pjs and Paint sells digital products, such as unique craft templates, printable party supplies, and personalized printables.

When someone purchases these digital downloads, Pjs and Paint earns money from the sale.

Affiliate Marketing

By partnering with various brands, Pjs and Paint earns commissions when visitors make purchases through product links.

So if a reader clicks on a recommendation for a craft supply or home decor item, and then buys that product, Pjs and Paint gets a percentage of that sale.

Sponsorships

Brands that want to reach Pjs and Paint's engaged community may choose to sponsor specific content, events, or campaigns on the site.

These sponsorship deals provide valuable income for Pjs and Paint while introducing the audience to relevant products and services.

YouTube

Pjs and Paint has built up a thriving YouTube channel, where it shares all kinds of video tutorials and DIY demonstrations.

The YouTube channel diversifies Pjs and Paint's income streams and helps expand the brand's reach further.

What has this business done well?🔥

This venture has nailed some impressive strategies to thrive as an online business.

Let's break it down:

Excellent SEO

Pjs and Paint does an awesome job of creating content around popular search terms and trending topics in its niche.

The website’s diverse content library helps it rank well in search engines and draws in 15K monthly visitors.

Optimized User Experience

The Pjs and Paint website site is clean, easy to navigate, and mobile-friendly.

Visitors can quickly find what they're looking for, under various categories.

The content is also structured in a way that encourages exploration.

Related posts, category filters, and clear CTAs guide users to discover more awesome free printables and resources.

This keeps people engaged and coming back for more.

Commendable Social Media Performance

Pjs and Paint is crushing it on platforms like Pinterest, Instagram, and YouTube.

The visually stunning content it shares are perfectly tailored for these visual-first channels.

Its vibrant and engaging style helps with a cohesive aesthetic that makes the brand instantly recognizable.

Email List Building

To turn those site visitors into loyal fans, Pjs and Paint offers incentives to join its email list.

Opt-in forms and lead magnets are strategically placed throughout the website, making it easy for people to subscribe.

Once subscribers are onboard, Pjs and Paint delivers valuable, on-brand content using email marketing campaigns.

E-commerce Success

Beyond the incredible free resources, Pjs and Paint also sells its line of digital products.

These creative downloads provide an excellent revenue stream.

The e-commerce experience is seamless too, with a user-friendly shop, secure checkout, and hassle-free digital delivery.

This encourages customers to complete purchases.

What this business could improve?🔥🔥🔥

This business has achieved commendable growth and can grow by considering the following:

Create a Paid Membership Program

Building on the success of its free printables, Pjs and Paint can launch a premium membership program.

This will provide access to exclusive, members-only content like advanced tutorials and product discounts.

A paid membership model would generate recurring revenue and encourage a more engaged, loyal community of users.

Expand into Licensed Products

Pjs and Paint could explore licensing opportunities with educational publishers or stationery brands.

This would get its designs and content distributed through established channels, exposing the brand to new audiences while generating royalty income.

The Takeaway, What We Learned 🎓

• Search Optimization: Use popular search terms and trends to drive more website traffic.

• User-Friendly Design: Ensure clean navigation and mobile responsiveness for better user engagement.

• Social Media Prowess: Create visually captivating content to build strong audience recognition on key platforms.

• Email List Growth: Offer incentives and valuable content to grow and nurture your email subscriber list.

• Profitable E-commerce: Provide digital products through a seamless e-commerce experience to boost revenue.

Kelly's story with Pjs and Paint proves that chasing your dreams works!

Seeing how Kelly used her digital marketing skills to grow Pjs and Paint from scratch is inspiring.

The best part? You can learn such digital marketing skills for FREE at Max Business School!

The course is perfect for aspiring entrepreneurs like you.

It'll teach you the basics and help you win online without guesswork.

Before You Go 👋

Thank you for reading.

Take a moment to check out this quick message from: Smart Recognition

Forget the Forms AND Capture 40% of your traffic!

• Capture emails for 40% of your anonymous traffic

• Add them to your retargeting audiences

• Grow your list way faster 

• Email irresistible offers to users browsing your site

• Send more abandoned-cart emails when they don't purchase

• 100% CAN-SPAM Compliant

Book a demo and try it for free.

Remember, if you know someone who might like this newsletter, sharing is caring.

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Bye for now,

Scott Max