Meet Frank*, a young man with an entrepreneurial spirit since his earliest days.

From a young age, he knew exactly the kind of future he wanted.

After finishing his business degree, he joined his family's apparel decorating business.

That's when he discovered he had a real talent for communication and sales.

Frank built a thriving six-figure client base, mostly by communicating through email, which he preferred.

But Frank wanted more than just working for the family business.

He wanted to create something of his own.

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So Frank started Franknez, an online platform that provides financial news and insights.

Starting wasn't easy.

Frank had to challenge the mainstream media and build trust with his growing community.

He used some smart digital marketing skills to come up with clever plans that helped Franknez succeed.

These strategies, are detailed in the case study below.

Frank used digital marketing skills similar to the ones taught in the free course at Max Business School.

He kept working hard until his business reached a level he could have never dreamed of before.

Today, Franknez is a successful online business with monthly earnings in the 5 figures range with thousands of monthly visitors.

Without further delay, let's delve into the details!

Case Study Analysis
(Available Free Until: 16/07/24)

What does this online business do? 🚀

In today’s newsletter, say hello to the hotspot for leading finance news and insights.

Franknez has real-time news on the financial topics that matter most, from the stock market to the crypto world.

This news site isn't just about sharing knowledge - it's also a money-making machine!

The site is bringing in around $80,000 every single month.

That's a whole lot of dough!

We'll dive into how Franknez manages to rake in that kind of cash

From money-making tactics, to what’s driving its success.

Next, we’ll take a sneak peek at the exciting opportunities ahead.

How does this online business make money? 💻

Franknez has found the perfect balance between delivering top-notch free content and earning serious cash through Display ads and Sponsored posts.

Display Ads

Franknez partners with Mediavine to monetize its website through display ads.

These are the little boxes and banners you see with promotional content in them.

Mediavine’s technology helps Franknez automatically serve highly relevant and visually appealing ads to its readers.

The more people that visit the site and interact with these ads, the more money Franknez can earn.

Sponsored Content

Brands love partnering with Franknez because it has a loyal, engaged audience of finance enthusiasts.

Many companies pay Franknez to create custom articles, videos, or social media posts that promote their products or services.

These sponsored content, get in front of the exact people these companies want to reach.

The sponsored pieces are clearly labeled so readers know they're ads.

But Franknez makes sure the content is still valuable and engaging, not just blatant sales pitches.

What has this business done well?🔥

Franknez is rocking it as an online business with some awesome strategies.

Let's check out what the business is doing right!

Commendable SEO Performance

Franknez is targeting all the right keywords and topics that people are actively searching for in finance, economy, and investing news.

The website articles are expertly optimized with the right titles, meta descriptions, header tags, and other on-page SEO elements.

This helps the site rank higher in Google and attract decent monthly traffic (currently 7.7K Organic Search Traffic).

Providing A Great User Experience

The Franknez website is super clean and easy to navigate.

Readers can quickly find the content they're looking for, from the latest layoff stories to stock market anaylses.

Franknez also has a knack for explaining complex financial topics in a way that's easy to understand.

It knows that readers includes experienced investors and total newbies, so the writing style works for everyone.

Building an Engaged Email List

Franknez understands that an engaged email list is crucial for any successful online business.

The platform stays in touch with its audience and shares exclusive updates with them through email marketing.

The website features smart email opt-in incentives including an opt-in pop-up.

Niche Expertise

Franknez has positioned itself as THE go-to source for the latest finance news.

By really zeroing in on this specific niche, Franknez has established itself as a true authority.

It achieves this by creating super timely, relevant articles about the topics its audience needs.

The writing is top-notch - clear, engaging, and easy to read, even for complex financial topics.

Social Media Prowess

Franknez also crushes it when it comes to social media, especially Twitter.

It has built a huge following by being ultra-active and repurposing its website content for Twitter.

This allows Franknez to reach a wider group of people who are interested in finance and investing news.

What this business could improve?🔥🔥🔥

Franknez is doing awesome, but there's always room for growth!

To keep things exciting and growing even bigger, here are a few cool ideas to check out:

Website Performance Optimization

The Franknez website currently performs poorly in website performance tests, which can negatively impact its search engine rankings and user experience.

To improve this, the site could:

Optimize image sizes and formats to reduce page load times

Implement caching to store static content and speed up page loads

Minify CSS, HTML, and JavaScript files to reduce file sizes

Use a content delivery network (CDN) to serve assets from servers closer to users

Explore YouTube Shorts

With the rise of short-form video content, Franknez could explore creating YouTube Shorts to reach a wider audience.

This would allow the website to:

Summarize news stories and market updates in engaging, bite-sized videos

Increase brand awareness and drive traffic back to the main website

Take advantage of the YouTube Shorts algorithm to get more visibility

Mobile App Development

Considering Franknez is a news and finance-focused website, a dedicated mobile app could be a great way to improve user engagement and loyalty.

A mobile app could offer:

Push notifications for breaking news and market updates

Streamlined access to the latest content for on-the-go readers

Improved user experience with a mobile-optimized design

Potential for monetization through in-app purchases or advertising

The Takeaway, What We Learned 🎓

• Effective SEO Strategies - Focus on targeting relevant keywords and topics to improve search engine rankings and attract organic traffic.

• User-Friendly Website - Ensure your website is clean, easy to navigate, and presents information in an accessible manner.

• Engaged Email List - Build and maintain an active email list with smart opt-in incentives to keep your audience engaged.

• Niche Authority - Establish yourself as an authority by focusing on a specific niche and consistently providing valuable content.

• Social Media Activity - Be active on social media, repurpose your content, and engage with your audience to expand your reach and influence.

By pursuing his entrepreneurial passion and creating Franknez, Frank has built a successful online business and the life he had always wanted since he was a kid.

Just like Frank, you too can acquire the skills needed to build a thriving online business.

Max Business School offers a free course that teaches similar strategies and techniques employed by Frank to grow Franknez.

Before You Go 👋

Thank you for reading.

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And check out this list of experts to help you achieve success:

🤖 aiJane | Get smarter about investing in ai in 5 minutes.

👨‍💼 CROSSED Commerce | Everything about entrepreneurship.

📰 The Town Crier | For those looking to see politics, business, sports, art, and science a little differently.

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Bye for now,

Scott Max