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Case Study 📚 How YOU Can Make $90K/Mo with a Sunglasses Online Store

Case Study 📚 How YOU Can Make $90K/Mo with a Sunglasses Online Store

Dartley Paulser & Scott Max
June 28, 2024

In partnership with

Meet Danny*, a passionate optometrist with a dream to make vision care accessible and stylish for everyone.

Growing up, Danny was fascinated by how glasses could change people's lives, helping them see clearly and boosting their confidence.

However, he noticed that getting quality eyewear was often expensive and inconvenient.

Determined to find a solution, Danny set out to create his own glasses brand.

His vision was to combine cutting-edge technology with stylish designs, making it easy for people to get high-quality glasses, contacts, and sunglasses online.

With a small team of dedicated professionals, he launched Eyconic, an online store that offers a wide range of eyewear from trusted brands.

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Danny's idea quickly caught on. Customers loved the convenience of browsing a vast selection of stylish eyewear from the comfort of their homes.

As we’ll see in the case study, Eyeconic’s virtual try-on feature allowed them to see how they looked in different frames, making the shopping experience fun and interactive.

Danny’s first offering was sunglasses, but as Eyeconic grew, Danny expanded the store's offerings, including more eyewear.

His brand grew further when he started using digital marketing strategies, similar to what you can learn for free at Max Business School.

Today, Eyeconic is a leading online eyewear retailer, trusted by thousands for its quality products and exceptional customer service.

Danny's commitment to innovation and customer satisfaction has made Eyeconic a success story in the world of online eyewear, helping people see better and look great every day.

Continue reading to learn new winning strategies that you can use to pave your road to success!

Case Study Analysis
(Available Free Until: 05/07/24)

What does this online business do? 🚀

Welcome again, today we're analyzing a thriving online store that is making waves in its industry.

This business specializes in offering professional services to cater for their client’s eye care needs.

By selling sunglasses, spectacles and contact lenses through its vibrant online store.

One clear distinction this brand offers is ‘Customer Orientation’, which we will discuss more in the case study.

No more talk – let's explore its marketing tactics, sales tricks and added value proposition.

How does this online business make money? 💻

This online store generates revenue by selling sunglasses, spectacles, and contact lenses.

The store collaborates with leading eyewear brands to ensure that customers have access to the latest trends and high-quality products.

By leveraging social media platforms and influencer partnerships, they effectively reach a wider audience and build a community of fashion-forward individuals who prioritize eye health and style.

Sustainability is also a key focus for the store. They are committed to offering eco-friendly options, such as frames made from recycled materials and biodegradable packaging, to reduce their environmental impact.

By promoting sustainable practices, the store not only attracts environmentally conscious consumers but also contributes to a greener future.

This online store stands out by offering a diverse range of eyewear products, prioritizing customer satisfaction, embracing the latest trends, and committing to sustainability.

Through continuous innovation and dedication to excellence, they have established themselves as a trusted and beloved destination for all eyewear needs.

What has this business done well?🔥

Customer Orientation:

The store places a strong emphasis on customer satisfaction, providing a seamless shopping experience from start to finish.

The store offers services on how to buy glasses online, update prescriptions and virtual try-on features that help first-time shoppers.

Additionally, the platform provides comprehensive customer support to guide you through every step of your eyewear journey.

With virtual try-on features, you can see how different frames suit your face from the comfort of your home.

The prescription update service ensures your vision needs are always up-to-date without the hassle of visiting a physical store.

Detailed guides on how to buy glasses online make the process straightforward and stress-free.

Whether you're looking for stylish frames, functional lenses, or both, the online store caters to all your eyewear needs with ease and convenience.

Overall purchase experience:

With a user-friendly website, customers can easily browse through an extensive catalogue, filter options based on their preferences, and read detailed product descriptions and reviews to make informed purchasing decisions.

This includes fast shipping, hassle-free returns, and responsive customer support.

To keep customers engaged and loyal, the store frequently introduces special offers, discounts, and loyalty programs.

Not to mention the well-detailed catalogue pages, displaying brand names, different colour options and virtual try-on buttons for convenience.

What this business could improve?🔥🔥🔥

Built-in Blog articles:

This store can enhance its content marketing strategy by producing more diverse and informative content.

Competitors often have extensive blogs, video tutorials, and how-to guides that help educate consumers about their products and eye care in general.

It should consider developing a blog that includes regular infographics, videos, and step-by-step guides focused on eye care tips and product features.

High-quality, relevant content can position this store as an industry leader, attract a broader audience, and nurture potential leads through the sales funnel.

Paid Campaigns and SEO:

Investing in a robust SEO strategy is crucial for this online store to rank higher on search engine results pages (SERPs).

While the website is well-designed, it may not be fully optimized for search engines and discoverability.

Competitors often appear at the top of search results due to their effective use of keywords, high-quality backlinks, and comprehensive content strategies.

The store should focus on conducting thorough keyword research, optimizing on-page elements (titles, meta descriptions, headers), creating valuable blog content, and building authoritative backlinks.

These efforts can improve organic traffic and increase visibility to potential customers.

SEO vs. PPC: When to Optimize and When to Pay for Traffic

SEO and PPC are two sides of the same search traffic coin. Here, we break down the pros and cons of both and how to execute them for your marketing strategy.

The Takeaway, What We Learned 🎓

Focus your blog on providing detailed guides on your service and product. This will educate your clients about the services you offer and the nature of your products
Invest in a robust SEO strategy that will increase your chances of reaching out to your desired audience, and becoming the preferred option over your closest competitor.
Ensure your blog includes relevant information, infographics, videos, and step-by-step guides. With features that aid your clients to navigate and access what they are searching for without hassle.
Customer orientation should be the fabric of your online store. Make the customer the main focus by solving their problems with the help of your service or product.

We hope you found this newsletter insightful.

Introducing Eyeconic (cool name right?)

An online store that specializes in sunglasses, spectacles and contact lenses.

What would you like to explore next? ⏭️