Case Study 👉 How YOU Can Make A Steady Monthly Income Via Paddle Boards

The Scott Max Newsletter

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Hi 👋, this is the Scott Max newsletter. The daily newsletter bringing you one step closer to your own thriving online business. 

We analyze a wonderful, small, online business each week with a full breakdown of how it makes money, why it makes money, and its opportunities to grow. Below that, we give you the action steps to build a business like this to create freedom for yourself.

This is the best way to learn the tactics, skillset, and nuance of making money online.

Let’s get to the good stuff you'll see in this email:

• A steady monthly income

• A simple income stream strategy

• A roadmap to build your own e-commerce business

But first, let me introduce our partner for this email,

What does this online business do? 🚀

I hope you enjoy reading these email newsletters and learning a lot from them. There are a lot of valuable tools and tips to get you started on your journey to financial freedom.

In this edition, our focus is on a Paddle Board e-commerce store that has made a name for itself.

As you may have learned from our other newsletters Customer service plus quality products is a basic success rule to follow.

This e-store has certainly done that.

Here you will learn how the e-commerce store delivers good customer service and its sales strategy behind this successful business.

How does this online business make money? 💻

This paddle board e-commerce business has prioritised its product sales and marketing.

Therefore making it the store's number one source of income. By selling paddle boards, kayaks, floats, surfboards and accessories.

Their wide selection of paddle boards, kayaks, floats, and surfboards is perfect for beginners and experienced riders alike.

But it doesn't stop there - the store also offers a variety of accessories to make your time on the water more comfortable and efficient.

It also has various accessories including ores, bags, pumps, kayak foot braces and many more.

Not to mention the apparel products that are quality material, which is a testament of the businesses professionalism.

Everything one would need to make the most of your next adventure.

The e-store offers clients the option to personalize their purchase to better suit their needs and style

What has this business done well?🔥

Let us dive into what makes this e-commerce business a success.

This e-commerce store has a very functional and user-friendly website. 

With products in the tab section and categories like best products as well as easy-to-find accessories

Additionally, the website offers a seamless checkout process, making it easy for customers to complete their purchases.

The website also contains a shop-by-model for all its products making the purchasing process a breeze.

The product descriptions are detailed and informative, providing customers with all the necessary information they need before making a purchase.

Such as star reviews and colour combinations.

The website is regularly updated with new products and promotions, ensuring that customers always have access to the latest deals.

With its excellent customer service and high-quality products, this e-commerce store is destined for success.

The e-store has put together a helpful quiz to help first-timers find what they are looking for according to the answers.

Questions are specific to the potential buyer's requirements and give possible suggestions.

After answering questions about experience level and group size the right product will appear in seconds.

Each product comes with a warranty, safe money transfers, fast shipping and guarantees

This makes buyers purchase without second thoughts because with a quality product plus good customer service delivery buyers are more susceptible.

What this business could improve?🔥🔥🔥

Paid advertising campaigns:

This store needs to improve its paid advertising to increase web visitors and sales

There are several ways that this store can improve its paid advertising and attract more visitors to its website.

One strategy could be to invest in targeted social media ads, using platforms like Facebook and Instagram to reach potential customers based on demographics.

The store is based in the United States, therefore most of their ad campaigns should be specific to demographics and interests in that country.

Another option might be to explore search engine marketing, using Google to appear at the top of search results for specific keywords related to the store's products or services.

By focusing on these and other paid advertising strategies, this store can increase its web traffic and ultimately boost sales.

Product pop-up on the website:

Pop-ups are an effective way to grab the attention of website visitors and encourage them to take action.

By displaying discount offers for products, you can entice visitors to purchase one of the e-stores’ new or popular products.

Alternatively, promoting an email sign-up can help the business build its email list, for growth purposes.

Make sure that the pop-up is eye-catching and concise, so as not to annoy your visitors.

A well-designed pop-up can be a powerful tool for increasing conversions and growing your customer base.

The Reveal, check this online business out for yourself 👀

Here we will reveal the name of the e-commerce store we analysed in this newsletter.

Drumroll, please for this amazing business that deserves a feature on our newsletter series.

Our focus was on an e-commerce store that specialises in various models and types of Paddleboards, known as Isle.

Its products range from surfboards to floats, quality apparel to accessories.

Isle is part of a group of brands that is under Solo Brands.

As you have noticed we uncovered 2 brands, namely Solo Stoves and Oru Kayak.

Isle is the third brand that collectively promotes Solo Brands across borders reaching hundreds of thousands of website visitors.

Keep reading our newsletters to learn more and apply.

The Takeaway, What We Learned 🎓

• Website Pop-up: Have a website pop-up that is eye-catching and concise, to get web visitors to either sign up for your email newsletter or purchase a discounted product.

• Product guarantee: Offer buyers good deals for every purchase such as warranty plans, fast shipping and safe money purchases.

• Email List Building: Collect your client’s email addresses after or before purchases to keep personal communication and market other available products.

• Personalise product: Depending on your brand product, allow buyers the option to customize to suit their tastes.

Action Steps if you’d like to start a business like this… 👩‍💻

If you’re already up and running with an online business, keep with it and try to implement some of the lessons you might have found in this email.

If not, I very highly recommend our free course in digital marketing & business at Max Business School.

You’ll learn all the fundamental skill to build an online income like the one we did a case study on in this email.

Here’s what to expect:

Week 1 - Fundamentals

In this week, you will establish a solid digital marketing foundation. The focus will be on personal branding, but the concepts apply to other business models as well. You will explore:

• WordPress Website Development: Learn to create a professional and user-friendly website using WordPress, a powerful and widely-used platform for various online businesses.

• SEO (Search Engine Optimization): Understand the basics of SEO to increase online visibility and attract organic traffic to their websites.

• Web Analytics: Discover how to analyze website data using tools like Google Analytics to gain valuable insights into user behavior and make data-driven decisions.

Week 2 - How to start a business

In this week you will delve into expanding the online presence and driving traffic to your website. You will get to learn about:

• Email Marketing: Understand the importance of building an email list and learn effective email marketing strategies to nurture leads and convert them into customers.

• Search Engine Marketing (SEM): Dive into the world of paid advertising and explore techniques to run successful ad campaigns on search engines like Google.

Week 3 - How to grow a business

The final week will focus on harnessing the power of social media platforms for business growth. You will discover:

• Social Media Marketing: Discover how to develop and implement social media strategies to engage with the target audience and build brand loyalty.

• Facebook and Instagram Ads: Explore advanced advertising techniques on these popular platforms to reach a wider audience and generate leads.

Get started now 

Before You Go 👋

Thank you for reading.

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Remember to check out the classroom tab (top left corner) for all of our free courses teaching you all you need to succeed online.

Bye for now,

Scott Max