Case Study👉 How You Can Make 5-Figures with a Healthy Recipes Blog

The Scott Max Newsletter

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Hi 👋, this is the Scott Max newsletter. The daily newsletter bringing you one step closer to your own thriving online business. 

We analyze a wonderful, small, online business each week with a full breakdown of how it makes money, why it makes money, and its opportunities to grow. Below that, we give you the action steps to build a business like this to create freedom for yourself.

This is the best way to learn the tactics, skillset, and nuance of making money online.

Let’s get to the good stuff you'll see in this email:

  • A steady 5 figure income per month

  • Unique techniques enable this business to stand out in its niche and achieve success

  • A roadmap to build your own business

But first, let me introduce our partner for this email,

Alex & Books NewsletterBecome smarter, happier, and wiser with 5-minute book summaries. Join 40,000+ readers today!

What does this online business do? 🚀

This newsletter focuses on a blog that offers delicious meal recipes that will make any foodie burst with joy.

We will also emphasize how it generates traffic and revenue.

This blog provides a range of recipes to suit every taste, holiday dishes and diet-specific options and popular home comfort food.

The blog's target audience mainly consists of adult parents and food fanatics looking to learn a new type of cooking.

As a result, the blog earns a steady 5 figure income per month.

Let us explore the various marketing strategies and monetization strategies used that made this blog reputable

How does this online business make money? 💻

According to the blog's monthly income reports, it primarily generates revenue through affiliate commissions from well-known businesses.

The blog has a loyal following of readers who trust its recommendations and value the content provided, which is a prerequisite for any brand in any niche market.

Thrive Market

This has allowed the blog managers to partner with various companies that are relatively in the same niche market as the blog, and earn a commission for any sales.

This is tracked by both parties through their unique affiliate link.

The blog also occasionally features sponsored content but always discloses it to their readers which is a very important practice for all affiliate marketers.

This niche blog earns through sponsored posts, for instance, brands pay a fee to feature their services, products, or topics on the website.

Sponsored posts are a great way to monetize your blog or website.

By partnering with brands and featuring their content, you can earn a steady stream of income while providing valuable content to your readers.

The sponsored posts align with the blog's niche and complement its content very well.

With the right approach, sponsored posts can be a win-win for both you and the brands you work with.

In addition to an online food blog, this website generates revenue by selling digital products, including "The Paleo Instant Pot" cookbook and an ebook on enhancing food photography.

Cook book

Both contribute to the blog’s 5-figure income and support the blog’s initiative to spread good recipes to its audience.

Having a digital ebook is another resourceful way to earn an extra income for the blog.

What has this business done well?🔥

The blog's success is due to several positive factors, Including its lead-generation strategy

Organic search traffic accounts for 68% of the blog's overall traffic which speaks greatly about the positive social media presence.

Blog TikTok account

Its social media presence on Instagram and TikTok showcases its recipes and personal touches.

Web readers enjoy personality when the blog manager expresses themselves as normal, everyday people.

The blog's Facebook page caters to visitors' individual needs, and its SEO strategy has been successful in driving traffic to the blog.

With an average monthly traffic of 426K visitors and targeting over 191K keywords, the online business displays a solid SEO strategy.

The website's attractive and user-friendly design successfully draws in readers.

Web readers can easily navigate through the pages and find the information they are looking for with the help of tabs, sidebar widgets and content in categories.


The site's clear and concise language makes it easy for readers to understand the content and stay engaged, which is the primary goal.

Additionally, the website is optimized for different devices, ensuring a seamless user experience whether readers are accessing it from their desktop or mobile devices.

Sidebar widget

Overall, the website's design and functionality make it a great resource for anyone looking for information on the topic it covers.

What this business could improve?🔥🔥🔥

To expand our audience, the blog should include content that appeals to demographics.

Such demographics may include and are not limited to Canadian and Australian residents.

One way to achieve this is by creating content that is tailored to the interests and needs of these audiences.

For instance, it could publish articles that focus on topics that are popular in Canada and Australia, such as highlighting cultural events and festivals that are unique to these countries.

Another practice the blog could explore could be to collaborate with other bloggers and online businesses.

This point also complements the first point, as the blog could partner with local bloggers and influencers in different countries, who can help it reach a wider audience.

Blog post

This can provide valuable insights into the preferences and habits of these demographics.

Ultimately, by taking a more targeted approach to its content creation and outreach efforts, it can attract new readers, while also providing our existing audience with a more diverse and engaging range of content.

The Reveal, check this online business out for yourself 👀

The blog owes much of its reputation to Cheryl, the founder of 40 Aprons, who created the blog to share her passion for food and pursue a business model that can ensure a steady income.

It is no wonder why the blog is doing well in terms of high-volume traffic, steady income through various streams and interactive content.

This niche blog is well organized, increasing its chances of success

She is a CEO and Editor-in-Chief here at 40 Aprons, a mom to 3 young kids, a certified yoga instructor, a certified health coach, and the president of a virtual blogging agency in any niche.

The Takeaway, What We Learned 🎓

  • Create and sell digital products like ebooks and cookbooks to provide an extra source of inspiration and information, as well as secure an additional source of income.

  • Make a great effort to maximise affiliate marketing products, software and services. This is one common way to make extra income by simply referring your audience to make a purchase with your affiliate link.

  • Ensure that your website appearance is functional and eye-catching. This will save you in the long run as it has a number of positive psychological effects on the web reader.

  • Add a section on your website form interested brands that are looking to work with you. This may include sponsorship posts, collaborations, brand advertising or guest author blog posts

Action Steps if you’d like to start a business like this… 👩‍💻

If you’re already up and running with an online business, keep with it and try to implement some of the lessons you might have found in this email.

You’ll learn all the fundamental skill to build an online income like the one we did a case study on in this email.

Here’s what to expect:

Week 1 - Fundamentals

In this week, you will establish a solid digital marketing foundation. The focus will be on personal branding, but the concepts apply to other business models as well. You will explore:

  • WordPress Website Development: Learn to create a professional and user-friendly website using WordPress, a powerful and widely-used platform for various online businesses.

  • SEO (Search Engine Optimization): Understand the basics of SEO to increase online visibility and attract organic traffic to their websites.

  • Web Analytics: Discover how to analyze website data using tools like Google Analytics to gain valuable insights into user behavior and make data-driven decisions.

Week 2 - How to start a business

In this week you will delve into expanding the online presence and driving traffic to your website. You will get to learn about:

  • Email Marketing: Understand the importance of building an email list and learn effective email marketing strategies to nurture leads and convert them into customers.

  • Search Engine Marketing (SEM): Dive into the world of paid advertising and explore techniques to run successful ad campaigns on search engines like Google.

Week 3 - How to grow a business

The final week will focus on harnessing the power of social media platforms for business growth. You will discover:

  • Social Media Marketing: Discover how to develop and implement social media strategies to engage with the target audience and build brand loyalty.

  • Facebook and Instagram Ads: Explore advanced advertising techniques on these popular platforms to reach a wider audience and generate leads.

You decide what's next! ⏭️

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Before You Go 👋

Thank you for reading.

Take a moment to check out our newsletter's sponsor:

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Bye for now,

Scott Max