The Scott Max Newsletter

In Partnership with HealthHack

Hi 👋, this is the Scott Max newsletter. The daily newsletter bringing you one step closer to your own thriving online business.

We analyze a wonderful, small, online business each week with a full breakdown of how it makes money, why it makes money, and its opportunities to grow. Below that, we give you the action steps to build a business like this to create freedom for yourself.

This is the best way to learn the tactics, skillset, and nuance of making money online.

📢 Exciting News! We added a new section "You decide what's next!". Pick what you want to read in tomorrow's newsletter, and we'll deliver it straight to your inbox. Be sure to read till the end to cast your vote! 🗳️

Now, let’s get to the good stuff you'll see in this email:

• An annual income exceeding $100,000.

• A robust guarantee strategy to boost trust and demonstrate confidence in your offerings.

• An roadmap to establish a comparable business.

But first, let me introduce our partner for this email,

What does this online business do? 🚀

Get ready to enter the enchanting world of toys as we spotlight a remarkable business that is revolutionizing the industry.

This visionary firm, with their expertise in design, consulting, and education, is empowering creators to develop and promote captivating physical toy products, generating an impressive annual revenue of over $100,000!

With a deep appreciation for the power of play, this business has mastered the art of turning imaginative ideas into tangible toy experiences.

From guiding newcomers to supporting established brands, they collaborate closely with creators, ensuring their toys not only ignite joy but also deliver substantial financial success.

Join us as we unveil the secrets behind their impressive revenue, exploring the lucrative opportunities within the dynamic toy industry.

Prepare for a journey filled with boundless creativity, where dreams turn into profitable playtime realities.

How does this online business make money? 💻

This extraordinary business has mastered the art of generating revenue through their exceptional services and digital solutions.

Let's dive into the two primary sources of income that drive their success: the renowned course "Toy Creators Academy" and personalized 1:1 Toy Coaching Consultations.

Firstly, their highly acclaimed course, "Toy Creators Academy," stands as the pinnacle of their offerings.

This comprehensive program goes beyond the conventional approach, empowering creators with the skills to fully develop their toy or game ideas like industry professionals.

It guides them through the entire process, from concept to execution, ensuring every aspect is thoughtfully considered. But the value doesn't stop there.

The course also goes a step further, equipping creators with the knowledge and techniques to effectively pitch their products to buyers and toy companies.

By bridging the gap between creation and commercialization, this unique program enables creators to connect with the consumers they have envisioned, securing a pathway for their toys to reach eager hands.

In addition to their transformative course, this business provides personalized 1:1 Toy Coaching Consultations.

These consultations offer a rare opportunity for creators to receive individualized guidance and expert insights.

The experienced coaches work closely with clients, addressing their specific needs and challenges.

Whether it's fine-tuning product development strategies, refining pitching techniques, or overcoming obstacles along the way, these personalized sessions empower creators with the knowledge and confidence to excel in the toy industry.

The value of these consultations goes beyond monetary gain, as they pave the way for long-term success and growth for both the creators and the business itself.

What has this business done well?🔥

This exceptional business has established a solid foundation for success, driven by several key factors that set them apart in the industry.

Let's explore the reasons behind their remarkable achievements:

Personalized Toy Path Quiz:

When you access their website, the first thing that catches your attention is a captivating quiz designed to help you determine your specific toy path - whether you're an inventor, an entrepreneur, or an executive.

This personalized approach ensures that their services and resources cater precisely to your needs, setting you on the right track towards success within the toy industry.

Showcasing Outcomes and Student Reviews:

This business proudly displays the outcomes of their course and features reviews from their students.

By sharing the tangible results and value their course provides, they build trust and confidence among potential customers.

Real-life success stories and testimonials serve as powerful social proof, inspiring others to embark on their own toy journey with confidence.

Ensuring Customer Satisfaction and Confidence:

To prioritize customer satisfaction, this business implements a guarantee procedure.

They offer students the opportunity to request a refund within the first 14 days if they are not fully satisfied with the course.

This guarantee not only provides peace of mind to potential customers but also reflects the business's unwavering commitment to delivering high-quality content and ensuring the success of their students.

Learning from the Best in the Toy Industry:

The course provided by this business is developed by an industry expert with extensive experience working with renowned toy manufacturers, including the beloved Toys R Us.

Learning from someone with such insider knowledge and expertise adds immense value to the course.

Students can trust that they are gaining insights from someone who has successfully brought joy to countless childhoods, enhancing their own chances of success.

Maximizing Revenue and Reach:

This business understands the importance of diversifying income streams.

They engage in podcasting, sell informative guides, and monetize through affiliate marketing by recommending relevant bookings.

These additional revenue streams not only contribute to their financial stability but also expand their reach and influence within the industry, allowing them to thrive in a competitive market.

Empowering Aspiring Creators:

To support aspiring creators, this business offers a free Toy Idea Starter Guide in exchange for visitors' email addresses.

This approach allows them to build a community of engaged individuals who are genuinely interested in the toy industry.

By providing valuable resources upfront, they establish themselves as a trusted authority and nurture long-term relationships with their audience, empowering aspiring creators to take their first steps towards success.

What this business could improve?🔥🔥🔥

As this remarkable toy business continues to grow and thrive, there are several exciting opportunities to explore that can help them generate more revenue and attract a broader audience.

Let's delve into some of these opportunities:

Extending Social Media Presence:

Expanding their social media presence can be a game-changer for this toy business.

Pinterest and TikTok, in particular, hold immense potential for reaching and engaging with their target audience.

Pinterest is a visual discovery platform where users actively search for ideas, inspiration, and products.

This business can leverage Pinterest to showcase their toy creations, share DIY projects, and provide valuable tips and guides.

By creating eye-catching visuals, utilizing relevant keywords, and linking back to their website, they can attract organic traffic and generate leads from a highly engaged user base.

TikTok, on the other hand, is a rapidly growing video-sharing platform known for its entertaining and viral content.

The business can leverage TikTok's short-form video format to showcase their toys in action, share behind-the-scenes footage, and engage with their audience through challenges and trends.

TikTok's algorithm-driven content discovery makes it an ideal platform for reaching a younger demographic and building a strong brand presence.

Capturing More Organic Traffic:

To boost their online visibility and attract more organic traffic, this toy business should review and enhance their SEO strategy.

While their current monthly organic traffic and keyword targeting are relatively low, there are several strategies they can implement to improve their rankings and attract a broader audience.

a) Broaden Keyword Targeting: In addition to targeting specific toy-related keywords, they can expand their focus to broader topics that are still relevant to the industry.

For example, targeting keywords like "creative play ideas," "educational toys," or "parenting tips" can attract a wider audience interested in toys and related content.

b) Content Optimization: Creating high-quality, informative, and engaging content is crucial for SEO success.

They can develop blog posts, tutorials, and guides that address popular search queries and provide value to their audience.

Optimizing their content with relevant keywords, meta tags, and headers will help search engines understand the relevance of their pages.

c) Backlink Building: Acquiring backlinks from reputable websites in the toy or parenting niche can significantly improve their search rankings.

They can reach out to industry influencers, collaborate on guest blog posts, or participate in relevant forums and communities to build valuable connections and generate quality backlinks.

Maximizing Reach:

Aside from the aforementioned strategies, there are additional opportunities for this toy business to expand their reach.

a) Collaborations and Partnerships: They can explore collaborations with complementary brands or influencers in the toy industry.

By joining forces, they can leverage each other's audiences, cross-promote products, and tap into new customer segments.

b) Virtual Events and Workshops: Hosting virtual events, workshops, or webinars can position them as industry leaders and attract a wider audience.

They can provide educational content, expert panels, or interactive sessions, allowing participants to engage with their brand on a deeper level.

c) Influencer Marketing: Collaborating with relevant influencers can amplify their reach and attract new customers.

By partnering with influencers who align with their brand values, they can leverage their credibility and tap into their followers' interests and purchasing decisions.

The Reveal, check this online business out for yourself 👀

It's time to introduce you to the incredible mind behind "TheToyCoach", Azhelle Wade.

With a passion for toy design and consulting, Azhelle has made a significant impact in the toy industry.

Her journey began as a doll design intern, and she went on to work at esteemed companies like Toys R Us, where she honed her skills in product development and management.

Driven by a desire to share her expertise, Azhelle launched Toy Creators Academy, an immersive course that equips aspiring toy creators with the knowledge and tools to bring their ideas to life.

Through personalized one-on-one consultations, she guides clients in selling and developing their kids' products, offering valuable insights and industry connections.

Azhelle's impressive career spans patent-earning inventions, global design roles, and million-dollar brand building.

Now, as the force behind TheToyCoach, she combines her wealth of experience and love for teaching to empower others in the toy industry.

Her dedication to helping others succeed is evident in the comprehensive resources and personalized support she provides.

Get ready to embark on an exciting journey with Azhelle as she continues to shape the future of the toy industry.

The Takeaway, What We Learned 🎓

• TheToyCoach serves as an excellent example of how a business can thrive by combining design, consulting, and education. Their focus on helping creators develop and promote physical products offers valuable insights for entrepreneurs seeking to establish their own ventures.

• Personalization is a powerful tool for engaging customers. TheToyCoach utilizes a quiz to determine individual paths, highlighting the importance of tailoring experiences to meet specific needs. This approach can be applied to businesses in any industry to enhance customer satisfaction and create lasting connections.

• Building trust and credibility is crucial. By showcasing the outcomes of their course and sharing positive student reviews, TheToyCoach establishes themselves as a trusted authority. For businesses, this serves as a reminder to prioritize customer testimonials and highlight success stories to build confidence among potential clients.

• Industry experience adds significant value. Azhelle Wade's expertise, gained from working with renowned companies like Toys R Us, demonstrates the impact of firsthand knowledge. Collaborating with experienced professionals can provide valuable insights and guidance to enhance business offerings.

• Diversifying income streams is a smart strategy for long-term success. TheToyCoach utilizes podcasting, guide sales, and affiliate marketing to generate additional revenue. This serves as a reminder for businesses to explore various income opportunities and not solely rely on a single revenue source.

• Capturing leads is essential for business growth. TheToyCoach offers a free Toy Idea Starter Guide in exchange for email addresses, demonstrating the value of providing valuable content to attract and engage potential customers. Building a strong subscriber base is critical for nurturing relationships and driving future sales.

• Social media platforms like Pinterest and TikTok present valuable opportunities for businesses to expand their reach and engage with a wider audience. By creating compelling content and leveraging these platforms effectively, businesses can increase brand visibility and connect with potential customers.

• Implementing an effective SEO strategy is essential for attracting organic traffic. TheToyCoach can broaden their keyword targeting and create content that appeals to a wider audience while remaining relevant to the industry. This applies to businesses across sectors, highlighting the importance of optimizing websites for search engines.

• Exploring new opportunities and partnerships is key to continued growth. TheToyCoach can collaborate with influencers, participate in industry events, and form strategic alliances to expand their network and reach. Businesses should constantly seek new opportunities and foster relationships to stay innovative and relevant.

Action Steps if you’d like to start a business like this… 👩‍💻

If you’re already up and running with an online business, keep with it and try to implement some of the lessons you might have found in this email.

If not, I very highly recommend our free course in digital marketing & business at Max Business School.

You’ll learn all the fundamental skill to build an online income like the one we did a case study on in this email.

Here’s what to expect:

Week 1 - Fundamentals

In this week, you will establish a solid digital marketing foundation. The focus will be on personal branding, but the concepts apply to other business models as well. You will explore:

• WordPress Website Development: Learn to create a professional and user-friendly website using WordPress, a powerful and widely-used platform for various online businesses.

• SEO (Search Engine Optimization): Understand the basics of SEO to increase online visibility and attract organic traffic to their websites.

• Web Analytics: Discover how to analyze website data using tools like Google Analytics to gain valuable insights into user behavior and make data-driven decisions.

Week 2 - How to start a business

In this week you will delve into expanding the online presence and driving traffic to your website. You will get to learn about:

• Email Marketing: Understand the importance of building an email list and learn effective email marketing strategies to nurture leads and convert them into customers.

• Search Engine Marketing (SEM): Dive into the world of paid advertising and explore techniques to run successful ad campaigns on search engines like Google.

Week 3 - How to grow a business

The final week will focus on harnessing the power of social media platforms for business growth. You will discover:

• Social Media Marketing: Discover how to develop and implement social media strategies to engage with the target audience and build brand loyalty.

• Facebook and Instagram Ads: Explore advanced advertising techniques on these popular platforms to reach a wider audience and generate leads.

Get started now 

Before You Go 👋

Thank you for reading.

Take a moment to check out our newsletter's sponsor: HealthHack

Remember, if you know someone who might like this newsletter, sharing is caring.

If you are ready to get started with your own business, one of the first steps is always a website. Click here for our exclusive hosting deal and click here for an invite to our Max Business School community where you’ll hang out with thousands of fellow ambitious business builders.

Remember to check out the classroom tab (top left corner) for all of our free courses teaching you all you need to succeed online.

Bye for now,

Scott Max