The Scott Max Newsletter

In Partnership with Today in Digital Marketing

Hi 👋, this is the Scott Max newsletter. The daily newsletter bringing you one step closer to your own thriving online business.

We analyze a wonderful, small, online business each week with a full breakdown of how it makes money, why it makes money, and its opportunities to grow. Below that, we give you the action steps to build a business like this to create freedom for yourself.

This is the best way to learn the tactics, skillset, and nuance of making money online.

📢 Exciting News! We added a new section "You decide what's next!". Pick what you want to read in tomorrow's newsletter, and we'll deliver it straight to your inbox. Be sure to read till the end to cast your vote! 🗳️

Now, let’s get to the good stuff you'll see in this email:

• A substantial monthly income of $15,000+

• An ad-centric income strategy

• A strategic plan to start a blog the right way

But first, let me introduce our partner for this email,

What does this online business do? 🚀

This week's newsletter features a website that helps people reach financial independence.

This online platform generates over $15,000 per month and shares useful advice and techniques on how to reduce expenses, earn more income, and invest smartly.

Visitors can find information on how to make money, save money, and money management.

The website also highlights finance apps that automatically calculate affordable savings.

Join us as we delve into the secrets and strategies behind this website's success.

How does this online business make money? 💻

This website has implemented effective strategies to generate revenue and monetize its content.

One of the key methods they utilize is display ads.

Unlike the average website, this platform injects approximately 7 to 10 ads into each blog page, creating a significant ad presence.

This deliberate approach allows the website to capitalize on ad placements and generate substantial income from advertising.

In addition to display ads, the website leverages affiliate marketing as another revenue stream.

By strategically inserting affiliate links from various partners, the website can earn commissions on purchases made through those links.

This approach not only provides a valuable service to their audience by recommending relevant products or services but also allows the website to earn income through affiliate partnerships.

By combining these two strategies, heavy ad placement, and strategic affiliate marketing, this website has established a successful model for generating income.

What has this business done well?🔥

There are several compelling reasons why this website stands out from the competition and has gained significant traction among its audience.

Exceptional Speed and Engaging Interactions:

One of the key factors that make this website stand out is its exceptional speed.

With pages that load in the blink of an eye, users enjoy a seamless browsing experience that keeps them engaged and satisfied.

The website's commitment to optimizing its performance ensures that visitors can access the valuable content they seek without any delays or frustrations.

Personal Testing and Reliable Advice:

The owner of this website goes the extra mile to provide reliable advice by personally testing and sharing tried-and-true methods.

By leveraging his own experiences, the owner ensures that the information presented is trustworthy and effective.

This commitment to authenticity and reliability builds a strong foundation of trust between the website and its audience.

Compelling Personal Branding and Storytelling:

Effective personal branding and storytelling techniques play a significant role in the success of this website.

By sharing the owner's personal journey and experiences, the website creates a deeper connection with readers.

This storytelling approach resonates with the audience, making the content more relatable, memorable, and inspiring.

Shareable Content and Internal Recommendations:

The website recognizes the power of social sharing and makes its content easily shareable across various platforms.

By implementing user-friendly sharing options, readers are encouraged to spread the valuable information they find, expanding the website's reach and attracting new visitors.

Moreover, the website enhances user engagement by strategically recommending other relevant content within the blog posts.

This approach keeps readers immersed in the website's ecosystem, encouraging them to explore additional resources and spend more time engaging with the content.

Effective CTA Placement and Design:

The website excels in placing compelling calls-to-action (CTAs) throughout its pages.

Well-positioned and visually appealing, these CTAs prompt readers to take specific actions, such as subscribing to newsletters, or exploring related products or services.

The optimized CTA strategy maximizes user engagement and conversion rates, driving the desired actions from the audience.

Strong SEO Traffic and Keyword Targeting:

The website enjoys a robust SEO strategy that drives a significant amount of organic traffic.

With over 138,000 monthly visitors and targeting 74,000 keywords, the website has effectively optimized its content to rank well in search engine results.

This high visibility in search engines ensures a steady stream of targeted traffic, allowing the website to reach a wider audience and establish its authority within the industry.

What this business could improve?🔥🔥🔥

The pursuit of the following recommendations can enhance this company's strategy and boost its income.

Enhancing Design for a Captivating User Experience

One significant opportunity for this business is to enhance the visual design of its website.

While the website boasts exceptional speed, the overall appearance may feel bland and lack visual appeal.

By investing in an improved design, incorporating modern aesthetics, and engaging visuals, the website can create a more captivating user experience.

A visually appealing website can instill a sense of professionalism, credibility, and trust in visitors, ultimately leading to increased engagement, longer time spent on the site, and improved conversion rates.

Unlocking Revenue with Premium eBooks

To generate additional revenue streams, the business could explore selling premium eBooks.

These eBooks could contain exclusive personal financial tips, strategies, and insights that go beyond what is available on the website.

By leveraging the owner's expertise and offering valuable, in-depth content in a convenient ebook format, the business can attract customers who are willing to invest in their financial education.

This not only diversifies revenue but also positions the business as a trusted authority in the field.

Crafting Irresistible CTA Button Text

Although the placement and color of the CTA buttons are effective, optimizing the text itself presents an opportunity for improvement.

Here's an illustration of potential improvements they could implement:

By crafting more attractive and compelling phrases on the buttons, the business can increase click-through rates and conversions.

Using persuasive language that creates a sense of urgency or promises exclusive benefits can entice users to take the desired action.

A well-crafted CTA button text can significantly impact engagement and lead generation on the website.

Fostering Engagement Through Interactive Social Media Content

Despite having a substantial following on Facebook, the business could enhance its social media presence by creating more interactive content.

Interactive posts, such as quizzes, polls, challenges, and contests, encourage users to actively engage with the brand.

This not only increases the reach of the content but also creates opportunities for the business to connect with its audience on a deeper level.

By promoting interaction and fostering a sense of community, the business can strengthen its brand loyalty and generate more leads from social media platforms.

Restricting Ads on Relevant Pages for Better User Experience

A crucial improvement opportunity lies in limiting the placement of ads on certain pages, particularly those where excessive ads may disrupt the user experience.

Ads appearing on pages like "About Us" and "Contact Us" can diminish the professional image of the business and create a sense of clutter.

By strategically managing ad placement, focusing on pages where ads are most relevant and impactful, the business can maintain a balance between generating ad revenue and providing a seamless browsing experience.

This approach ensures that users can engage with essential content without unnecessary distractions, increasing the likelihood of lead generation and fostering a positive perception of the brand.

The Reveal, check this online business out for yourself 👀

Meet Pete Chatfield, the visionary behind Household Money Saving, an enthralling blog that has revolutionized his life and served as a profound inspiration for numerous individuals.

Pete's journey is a remarkable one, from spending two decades as a civil servant to becoming a full-time blogger and side hustler.

Let's delve into his story and discover the secrets behind his financial transformation.

From an early age, Pete exhibited a natural talent for managing money.

But as adulthood arrived, he found himself burdened with debt and living in his overdraft.

Determined to change his financial situation, Pete embarked on a quest for knowledge.

Through extensive research and trial and error, he discovered effective strategies to reduce expenses and increase income.

With a passion for sharing his money-saving experiences, Pete created Household Money Saving to help others achieve financial freedom.

Pete Chatfield's journey from financial struggle to success has inspired many.

Through Household Money Saving, he continues to empower individuals with valuable insights, paving the way for a brighter financial future.

The Takeaway, What We Learned 🎓

• Embrace Personal Experiences: Sharing your personal journey and experiences can create a strong connection with your audience. People appreciate authenticity and relate to stories of overcoming financial challenges.

• Prioritize Reliability: In a world full of information, establishing yourself as a reliable source is crucial. Test and validate the tips, strategies, and advice you share on your blog. The audience values tried-and-true methods backed by personal experience.

• Enhance Visual Appeal: Design plays a significant role in user experience. Invest in improving the visual elements of your blog to make it more attractive and engaging. A visually appealing website can help captivate and retain your audience.

• Diversify Revenue Streams: Explore different avenues to generate revenue from your blog. Consider selling ebooks or other digital products that offer premium content or exclusive financial tips. Additionally, leverage affiliate marketing by strategically inserting affiliate links from relevant partners.

• Optimize Call-to-Action Buttons: Pay attention to the language used in your call-to-action (CTA) buttons. Make them more attractive and compelling by using persuasive phrases that entice visitors to take action. Even small changes in CTA text can have a significant impact on conversion rates.

• Foster Engagement on Social Media: Use social media platforms as a means to interact and engage with your audience. Create interactive content that encourages users to participate, share their thoughts, and connect with your brand. Building a strong online community can enhance brand loyalty and attract more leads.

• Balance Ad Placement: While monetizing your blog through ads is a viable strategy, be mindful of the placement. Avoid excessive ads on unrelated pages, such as the "About Us" or "Contact Us" pages. Strategic ad placement ensures a better user experience and maintains the integrity of your website.

• Capitalize on SEO Traffic: Focus on optimizing your blog for search engines to attract more organic traffic. Analyze keywords relevant to your niche and target them strategically. A high volume of targeted traffic can lead to increased revenue and more potential leads.

Action Steps if you’d like to start a business like this… 👩‍💻

If you’re already up and running with an online business, keep with it and try to implement some of the lessons you might have found in this email.

If not, I very highly recommend our free course in digital marketing & business at Max Business School.

You’ll learn all the fundamental skill to build an online income like the one we did a case study on in this email.

Here’s what to expect:

Week 1 - Fundamentals

In this week, you will establish a solid digital marketing foundation. The focus will be on personal branding, but the concepts apply to other business models as well. You will explore:

• WordPress Website Development: Learn to create a professional and user-friendly website using WordPress, a powerful and widely-used platform for various online businesses.

• SEO (Search Engine Optimization): Understand the basics of SEO to increase online visibility and attract organic traffic to their websites.

• Web Analytics: Discover how to analyze website data using tools like Google Analytics to gain valuable insights into user behavior and make data-driven decisions.

Week 2 - How to start a business

In this week you will delve into expanding the online presence and driving traffic to your website. You will get to learn about:

• Email Marketing: Understand the importance of building an email list and learn effective email marketing strategies to nurture leads and convert them into customers.

• Search Engine Marketing (SEM): Dive into the world of paid advertising and explore techniques to run successful ad campaigns on search engines like Google.

Week 3 - How to grow a business

The final week will focus on harnessing the power of social media platforms for business growth. You will discover:

• Social Media Marketing: Discover how to develop and implement social media strategies to engage with the target audience and build brand loyalty.

• Facebook and Instagram Ads: Explore advanced advertising techniques on these popular platforms to reach a wider audience and generate leads.

Get started now 

Before You Go 👋

Thank you for reading.

Take a moment to check out our newsletter's sponsor:

Remember, if you know someone who might like this newsletter, sharing is caring.

If you are ready to get started with your own business, one of the first steps is always a website. Click here for our exclusive hosting deal and click here for an invite to our Max Business School community where you’ll hang out with thousands of fellow ambitious business builders.

Remember to check out the classroom tab (top left corner) for all of our free courses teaching you all you need to succeed online.

Bye for now,

Scott Max