Case Study👉 How YOU Can Turn a Sewing Blog into a $2K/Mo E-Commerce Store

The Scott Max Newsletter

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Hi 👋, this is the Scott Max newsletter. The daily newsletter bringing you one step closer to your own thriving online business.

We analyze a wonderful, small, online business each week with a full breakdown of how it makes money, why it makes money, and its opportunities to grow. Below that, we give you the action steps to build a business like this to create freedom for yourself.

This is the best way to learn the tactics, skillset, and nuance of making money online.

Let’s get to the good stuff you'll see in this email:

• A thriving online business making a steady income.

• Unique techniques enable this business to stand out in its niche and achieve success.

• A guide to setting up a business.

But first, let me introduce our partner for this email,

What does this online business do? 🚀

Here our focus is on a simple e-commerce store that was neglected for a few years but was still earning a consistent amount of income.

Read about the valuable information we obtained from our analysis on a blog that has generated $2,000 even in a dormant state.

This blog educates on how to sew and has a shop for website viewers to buy items of interest.

It has concentrated much of its focus on getting ordinary people excited about sewing and earning an income online through a clothing business

The website is loaded with various topics, tutorials in video and helpful images for visual explanation.

In this newsletter, we will help you understand how this blog makes an income and the marketing strategies put in place to ensure its success.

How does this online business make money? 💻

Let’s dive into how this blog has managed to ensure a steady income even when there was little to no activity.

One prominent way the blog earns an income is through affiliate marketing on behalf of reputable big brands.

The blog carefully curates and recommends products or services that align with their audience's needs.

This is a normal strategy used in a bid to build trust and drive sale conversions with the traffic it celebrates on a monthly basis.

By combining its content, tutorials and affiliate products this trio certainly encourages a consistent income flow.

This is done when a website visitor clicks on the unique affiliate link and makes a successful payment within a given cookie period.

The blog has established a sustainable business model that leverages advertising to generate a steady monthly income.

Profitable niche blogs that host high volumes of traffic benefit greatly from advertising networks such as Google AdSense, Ezoic and Mediavine.

These networks offer different services and pay clients under different terms and conditions.

Most of them pay per click, and with a good amount of web visitors online businesses can earn as much as $500 on average.

This blog recorded an average of $416/month in its last published income report statement.

What has this business done well?🔥

Next, we will explore how this blog effectively engages its target audience and keeps them coming back for more valuable content.

Specializing in a trending niche market with its blog material, videos and tutorials on trending topics

The blog has demonstrated great authority through its most popular posts that give information on the basics of sewing.

It is prudent for an online business to establish a sense of credibility in its main niche focus to gain the loyalty of web viewers and clients.

With specific subject titles aimed at providing proven information on earning passive income through sewing.

The built-in e-commerce store has also played an important role in its identity.

It sells various items such as branded t-shirts, mugs cell phone covers and many more crafty items.

It has a professional website appearance that communicates valued customer service and expert service delivery.

The e-commerce store has multiple ongoing promotions and specials where web visitors can earn coupons.

As displayed on the header of the website page, to catch the user’s attention.

This e-commerce store has designed the blog in a way that drives its audience to make a purchase through coupons, pricing strategies, visuals and having the store within the blog.

What this business could improve?🔥🔥🔥

Let's now reveal the factors contributing to their success:

Regular updating and website maintenance :

The blog/e-commerce store seems to be in order in terms of content and products on display.

According to the last recorded income report the blog has been dormant for a long period of time.

Its dormant state is very bad for the site’s overall performance and SEO ranking.

By frequently updating old posts, adding or subtracting certain elements and keywords of the posts can be a determining factor for the website's health.

It is shocking to note that a handful of blog posts have consistently gained traction despite site inactivity from the blog managers.

The graph below expresses this fact in the form of traffic data.

Recent Ahrefs metrics also show the data in the form of traffic numbers the e-commerce store witnesses.

Sell more products:

As mentioned before, the e-commerce store has displayed branded t-shirts, mugs, and crafts.

However, it would be more profitable if the e-commerce store could have more diverse products that target a specific demographic at a reasonable price to encourage fast orders.

By simply dedicating a few well-planned posts that discuss the product, online store or even some stories related to the income.

These can come in the form of case studies, promotional advertisements or simple posts.

The Reveal, check this online business out for yourself 👀

Let’s get to the good stuff, the name of the blog we reviewed in the email newsletter is called Sew Some Stuff.

The blog has specialized in practical sewing and selling these designs as an extra source of income.

Sewing fanatics and business-minded people can access helpful information on how to improve their skills.

Its well-managed blog content, video tutorials and step-by-step guides have made the blog what it is currently.

Javeriya, the founder of Sew Some Stuff, a science student and according to her a bag-making addict.

This niche blog with a built-in store has had a great impact on many people globally by providing various services and products.

The Takeaway, What We Learned 🎓

• Strategically sell items with a good pricing strategy and a selection. Instead of having a separate website store consider having a built-in store that will make it easy for your clients to access it.

• Structure your content in categories and tackle in-demand trending topics around your niche.

• Make clear distinctions between blog content that is informative from content that is transactional or commercial.

• Earn an extra income through advertising networks such as Ezoic, Mediavine or Google AdSense.

Action Steps if you’d like to start a business like this… 👩‍💻

If you’re already up and running with an online business, keep with it and try to implement some of the lessons you might have found in this email.

If not, I very highly recommend our free course in digital marketing & business at Max Business School.

You’ll learn all the fundamental skills to build an online income like the one we did a case study on in this email.

Here’s what to expect:

Week 1 - Fundamentals

In this week, you will establish a solid digital marketing foundation. The focus will be on personal branding, but the concepts apply to other business models as well. You will explore:

• WordPress Website Development: Learn to create a professional and user-friendly website using WordPress, a powerful and widely-used platform for various online businesses.

• SEO (Search Engine Optimization): Understand the basics of SEO to increase online visibility and attract organic traffic to their websites.

• Web Analytics: Discover how to analyze website data using tools like Google Analytics to gain valuable insights into user behavior and make data-driven decisions.

Week 2 - How to start a business

In this week you will delve into expanding the online presence and driving traffic to your website. You will get to learn about:

• Email Marketing: Understand the importance of building an email list and learn effective email marketing strategies to nurture leads and convert them into customers.

• Search Engine Marketing (SEM): Dive into the world of paid advertising and explore techniques to run successful ad campaigns on search engines like Google.

Week 3 - How to grow a business

The final week will focus on harnessing the power of social media platforms for business growth. You will discover:

• Social Media Marketing: Discover how to develop and implement social media strategies to engage with the target audience and build brand loyalty.

• Facebook and Instagram Ads: Explore advanced advertising techniques on these popular platforms to reach a wider audience and generate leads.

Get started now 

Before You Go 👋

Thank you for reading.

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Bye for now,

Scott Max